In a move to enhance the global competitiveness of US film exports the International Trade Administration has awarded the Independent Film & Television Alliance $248 000 under its Market Development Cooperator Program IFTA President-CEO Jean Prewitt made the announcement. The multi-year award creates a partnership between IFTA and ITA through which the first American Pavilions will be established at two major film and television markets.
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IMAX Corporation has launched the nXos Calibrator a patent-pending technology designed to tune and automatically monitor IMAX audio systems. The new technology applies the equivalent of thousands of bands of equalization to perform a highly detailed tuning of the IMAX audio system. IMAX nXos Calibrator is designed to significantly exceed the capability of manual equalization processes. IMAX's audio systems feature proprietary loudspeaker technology and uncompressed digital sound with much greater dynamic range than conventional systems.
Deepei Film Productions documentary Going South – Cycling through the Americas follows four cyclists as they rode south through the two American continents to shed light on the issue of global climate change. On their way from the northernmost point of Canada to the southernmost tip of Argentina the four cyclists visited both businesses and private households to report on their efforts toward sustainability. Since the distance the cyclists would ride amounted to almost 16 781 miles they had to travel light. They mounted Litepanels’ MicroPro LED lights on their camcorders.
Principal photography has begun in New York City on the Summit Entertainment feature Man On A Ledge. An ex-cop and now wanted fugitive stands on the ledge of a high-rise building while a hard-living New York Police Department hostage negotiator tries to talk him down. The longer they are on the ledge the more she realizes that he might have an ulterior objective.
Stockholm-based Ljud & Bildmedia one of Sweden’s leading film production rental houses has purchased two systems from Marvin Technologies for backing up capture data and generating all camera deliverables on the spot including LTO tape masters offline files DVD dailies and high resolution production stills. “We’ve been looking for something like this for some time ” says Björn Thisell founder and owner of Ljud & Bildmedia.
Mercury Post Production a boutique advertising post house based in Seoul Korea has purchased a Scanity high-speed 2K-film scanner from Digital Film Technology. Mercury Post is the first facility in Korea to purchase a Scanity film scanner and is using it as the hub for its commercial digital intermediate workflow alongside a Blackmagic DaVinci 4K Resolve Color Corrector.
The Santa Rosa Entertainment Group has selected GDC servers for its 3 000-seat booth-less digital cinema project at its new Blue Oaks Cinema 16 multiplex in Rocklin California. The equipment will be installed by Portland Oregon-based American Cinema Equipment. Blue Oaks Cinema 16 was slated to open in November. The Tocchini family has had a long history of innovation in theatre exhibition. In the 1920s its Strand Theatre showed the first “Talkies” in Santa Rosa.
Screenvision and Massachusetts-based National Amusements have announced a long-term expansion of their in-theatre advertising relationship. Through the agreement Screenvision retains exclusive selling rights to the on-screen preshow across National Amusements’ 34 movie theatre locations representing 455 screens in the U.S. operating under the Showcase Multiplex and Cinema de Lux brands in New York Boston Philadelphia Cincinnati Hartford/New Haven and Providence.
As the conversion of theaters to digital infrastructures grows globally the Society of Motion Picture and Television Engineers has released two digital cinema products designed to standardize workflows and ensure a consistent movie-going experience: the Digital Leader product for post-production and the Digital Projection Verifier product for theatres. The products both are based on the SMPTE RP 428-6-2009 recommended practice standard. “As the digital cinema rollout accelerates there is a critical need for standardized workflows ” says Barbara Lange executive director of SMPTE.
CinemaxX AG has installed Meyer Sound Cinema Experience audio systems in two of its premiere screening rooms in Hamburg and Copenhagen. Based on the Acheron screen channel loudspeakers the Meyer Sound systems are installed in Screen One at Hamburg’s CinemaxX Dammtor (1 001 seats) and Screen One at Denmark’s CinemaxX Copenhagen (754 seats). Both cinemas are also equipped with Sony 4K digital cinema projectors. “We have created a special movie-going experience that now includes the best in sound along with the ultimate picture quality ” says CinemaxX CEO Christian Gisy.