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Seventeenth HPA Tech Retreat Called a Success

Sun, 03/13/2011 - 20:00 -- Nick Dager

The Hollywood Post Alliance produced another sellout event as the 17th Annual HPA Tech Retreat brought together the leaders of the post-production and broadcast industries for four days of seminars panel discussions and technology demonstrations covering a broad range of issues that will shape the future of their world. This year’s event drew a record crowd of over 500 professionals including representatives of leading studios broadcasters post-production facilities and manufacturers attracted by the Retreat’s emphasis on substance over sales pitches and relaxed collegial atmosphere.

February PRIME Symposium Marks End of Three-Year Research Project

Sun, 03/13/2011 - 20:00 -- Nick Dager

Last month’s symposium Production and Projection Techniques for Immersive Media – sponsored by the German Federal Ministry of Economics and Technology – marked the conclusion of a three-year research project. During that period the 10 members of the PRIME consortium – companies and research institutes – developed technologies for all facets of the 3D workflow. The applications for their inventions range from the capture production and post-production of stereoscopic content all the way to viewing it on 3D displays and cinema screens. At the PRIME symposium Dr.

Matching Style with Content

Sun, 03/13/2011 - 20:00 -- Nick Dager

Art & Copy a three and a half year labor of love which explores advertising and the creative revolution with some of the most influential characters who have shaped the world of advertising premiered at Sundance and has played theatres across the country. It has just been released on DVD through PBS Home Video. Doug Pray directed the film; Peter Nelson was the cinematographer. The team’s challenge was to adopt a style for the film that complemented the ads they were using in the documentary.

Pilat Media Launches IBMS Cinema Management System

Sun, 03/13/2011 - 20:00 -- Nick Dager

Pilat Media Global has launched IBMS Cinema a business management system for complete theatre advertising and promotion in digital cinemas. The emergence of digital distribution technology for cinematic content offers huge potential for companies that sell and distribute advertising to networks of movie theaters — creating significant efficiencies and cost savings as well as attractive new opportunities for highly targeted campaigns says Bob Lamb chief technical officer of Pilat Media.

Technicolor and Cine Project to Launch Technicolor 3D in Germany Austria Switzerland

Sun, 03/13/2011 - 20:00 -- Nick Dager

Technicolor has signed an agreement with Cine Project to work together to launch Technicolor 3D in Germany Austria and Switzerland.   “We’re excited to launch Technicolor 3D in these new markets ” says Joe Berchtold president of Technicolor’s Creative Services division.

The Mill Installs Nucoda Fuse Systems

Sun, 03/13/2011 - 20:00 -- Nick Dager

The Soho-based visual effects studio The Mill has installed two Nucoda Fuse systems to manage all footage that travels in and out of The Mill TV and Film Studio. Recent projects using Fuse include Doctor Who Merlin Primeval and stereographic CG shots for the new Narnia film The Chronicles of Narnia: Voyage of the Dawn Treader. The systems are housed in the new Mill TV and Film suites in its Clipstone Street premises. All conforms from tape film scans or Red are carried out using the Nucoda Fuse systems.

Trapman Uses Pictorvision Wescam on Acura Shoot

Sun, 03/13/2011 - 20:00 -- Nick Dager

Aerial director of photography John Trapman chose a Pictorvision Wescam system to shoot a new Acura MDX commercial spot. Shot at the picturesque Spray Lakes Reservoir in Kananaskis Country Alberta Canada the spot is slated to start airing in the Japanese market immediately upon completion. “The location was beautiful but cold and snow covered ” says Trapman. “It was about minus 40 degrees and the client wanted to shoot at 60 frames-per-second. Normally the camera would freeze up at those temperatures and at a high frame rate.

Blitz-CineStar Using Unique Digital Systems for Back Office Work

Sun, 03/13/2011 - 20:00 -- Nick Dager

Blitz-CineStar has selected the complete suite of TMS and VPF back office systems developed by Unique Digital as an integral part of their conversion to a full digital cinema network in Croatia. Blitz-CineStar currently operates a total of 12 cinemas and 90 screens and has commenced a full digital deployment. 
  
 Unique Digital will supply their Cinema Accord back office system to manage the VPF financed deployment.

Vue Entertainment to Install Sony 4K across Circuit

Sun, 03/13/2011 - 20:00 -- Nick Dager

UK exhibitor Vue Entertainment has signed an agreement with Sony Europe to install 4K digital cinema projection systems across its circuit. 
With over 37 million customers every year at its 68 cinemas and 657 stadium-seated screens Vue Entertainment will become the largest cinema circuit equipped with Sony 4K digital technology in Europe. 
Tim Richards CEO Vue Entertainment says “We are delighted to have signed such an significant agreement with Sony Digital Cinema.

Warner Bros. Offering Movies via Facebook

Sun, 03/13/2011 - 20:00 -- Nick Dager

Warner Bros. Digital Distribution has begun testing an offering of selected movies for purchase or rental through Warner Bros. Entertainment’s Facebook movie Pages.  Consumers will be able to use Facebook Credits to easily buy or rent a title all while staying connected to Facebook. Under the trail system for example millions of fans who “Liked” Christopher Nolan’s film The Dark Knight can rent the title through its official Facebook Page.

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