Getting Down to Business: CinemaCon 2011
Timing is everything in life. The last several years of the exhibition event ShoWest will always be remembered to a certain degree with the phrase “just around the corner ” a reference to the frustrations of getting the digital cinema transition in full gear. In contrast the inaugural CinemaCon is likely to be remembered with phrases such as “gold rush” as an astonishing number of business deals were announced during the show’s four days. This is often the case at trade shows when there are few major new technology introductions.