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The 2008 National Association of Broadcasters convention was held in Las Vegas last month and hosted more than 100 000 attendees who saw an overwhelming assortment of technology. Here are the six products that we found the most interesting and noteworthy. Sony F35 Camera For quite some time now the Hollywood motion picture production community has been calling for a consistent 4K workflow from acquisition through post-production and exhibition. Cameras are a key part of that equation and Sony addressed the issue at this show.
De ja Vu in Las Vegas as 3D and 4K Dominate the Conversation For the second year in a row the National Association of Broadcasters convention held last month in Las Vegas was a relatively quiet affair. As evidence of this one of the big stories at the convention was the fact that two major companies – Avid and Apple – weren’t there. Despite their absence as exhibitors both companies had ample presence at the show in other booths and in a host of shared announcements with other companies.
Russian digital cinema has experienced a significant breakthrough with the presentation of the movie Scar 3D on 33 screens throughout the country. Shown for the first time during the Cannes Film Festival 2007 Scar is a first-of-its kind 3D movie. Moviegoers should brace themselves for an entirely new dimension in larger-than-life horror shot entirely with one vision: to create an amazing full 3D digital cinema experience.
The Society for Information Display has announced a 3D technology-focused addition to its program lineup for Display Week 2008 May 18-23 at the Convention Center in Los Angeles California. The Special Session on 3D in Cinema slated for May 21st will feature invited talks from leading experts in the field on topics spanning the full 3D movie process – from content creation (animation and live action) and editing to post-production and theatrical display.
When the Newseum – an interactive museum of news – celebrated the grand opening of its new location last month visitors were greeted by a 40-by-22-foot LED wall displaying crystal-clear video of breaking news historic news presentations and documentaries. Dubbed the ‘Electronic Window on the World ’ the giant display made by Barco is the central feature of the New York Times – Ochs-Sulzberger Family Great Hall of News and by far the largest electronic display in a museum filled with high-tech gear.
Avid Technology has announced the next-generation of its high-performance storage disk arrays: Avid VideoRAID ST and Avid VideoRAID SR. According to Avid the new disk arrays combine real-time performance cost-effective SATA (Serial Advanced Technology Attachment) drive technology and the security of fail-safe data protection in the event of a disk drive failure.
The Entertainment Technology Center at USC has announced that LG Electronics has joined ETC as an Anytime/Anywhere Content Lab sponsor. The AACL will showcase a wide spectrum of products services and technologies in action. The lab will use these tools to examine the technological and sociological implications of providing content to consumers who desire it at anytime on any device and anywhere they happen to be.
London-based production companies Aria Films and Full Circle Films are in the early discussions post-production facility Axis3D to produce what is expected to be one of the first UK feature films to be shot and posted using newly-available 3D technology. The Mortician is a redemption tale where kindness triumphs over cruelty and falls within the genres of urban noir contemporary fairytale and psychological thriller. The film is set in the nightmare ghetto of a decaying metropolis and is based around about one man's struggle through the violence and corruption of a dying city.
CinePostproduction has installed a BrightDrive Pro4 media recording system at its branch Bavaria Bild and Ton. The Pro4 provides media sharing functionality for the facility’s HD and DI creative media facilities based at the famous film studios in Geiselgasteig Munich Germany. By using BrightDrive as the infrastructure for all of their post-production workflows operators at CinePostproduction Bavaria Bild and Ton say they are able to work on the same media simultaneously in real-time sharing files between a da Vinci 2K and a Baselight 4.