Business Generates $7 Billion in 2012
The digital signage industry generated an estimated $7 billion in annual revenues growing on all accounts at a continued double-digit compound annual growth rate employing an estimated 50 000 professionals as messages are presented on more than two million networked out-of-home displays according to an industry outlook released by digital signage consultant Lyle Bunn. “Owned media is the dominant communications force in customer patron staff and student engagement ” Bunn said.