One of the biggest technology trends in motion picture exhibition today is immersive seating. Several companies have successfully partnered with exhibitors, movie studies and other producers to create an audience experience that actively mirrors the sights, sounds, actions and aromas of the movie on the screen. MediaMation is unique among these companies because not only are the seats in an MX4D theatre designed for movement and effects, the entire room is.
Abramorama and Giant Pictures announced today that the punk music documentary, Turn it Around: The Story of East Bay Punk is being released in more than 70 territories including the United States, Canada, United Kingdom, Brazil and Latin America. The film can now be purchased only on iTunes.
Abramorama originally released the film in theaters during the Fall of 2017, and it has played to enthusiastic audiences in more than 125 markets across the U.S.
Warner Bros. Pictures’ Fantastic Beasts: The Crimes of Grindelwald, will be released November 16 in ScreenX, bringing the Wizarding World to the big screen for the first time ever in the unique immersive format.
National CineMedia has named Rick Butler chief digital officer. In his new role, Butler will lead the company’s digital products and data initiatives to deliver both innovative consumer experiences and new ways for brands to connect with movie audiences.
For the first time in the U.S., D-Box will install motion recliner seats in two full auditoriums. The first installation is slated for November at the Maya Bakersfield Theatre in California. The second installation will start in December at the North Las Vegas Theater and be completed just in time for the highly anticipated holiday blockbuster season.
Independent film financing company, The Forest Road Company, and equipment and post-production facility, Technicolor PostWorks, are partnering to provide independent filmmakers with production equipment and post-production services.
Despite the fact that the industry adopted an internationally ratified SMPTE DCP standard nearly a decade ago, there remains widespread confusion and disagreement about what constitutes a universally accepted digital cinema package. If that sentence makes no sense to you, you’re not alone. For months the European Digital Cinema Forum with sponsorship from the International Union of Cinemas has been developing a web portal to address this problem. Their mission statement is, “To act as an informational resource for the industry on the SMPTE DCP and its operational use, and to provide a point of reference of on-boarding for those individuals/organizations willing to aid in the transitional process on a territory by territory basis.”
At CinemaCon earlier this year Samsung formally introduced its Onyx LED cinema screen and immediately questions were raised about sound. Many people questioned how good could the sound be without loudspeakers centered behind the screen?
Event cinema distributor Trafalgar Releasing announced plans today to provide immediate funding to U.S. cinema operators for the deployment of equipment that will significantly expand live event capabilities in domestic cinemas and offer open access to content owners with live event offerings.
Screenvision Media today announced that to date it has signed 28 exhibitor partnership contracts, representing 1,715 total screens across the nation. “At Screenvision Media, we take great pride in the strength of our relationships with our exhibitor partners,” said Darryl Schaffer, executive vice president of operations and exhibitor relations, Screenvision Media. “The renewal of existing partnerships and the addition of exciting new exhibitors to our roster both speak to the strength and stability of our core network and our ability to deliver real value to exhibitors nationwide.”
