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Bringing New Audiences to Movie Theatres

Wed, 10/14/2015 - 12:53 -- Nick Dager

Kymberli Frueh, vice president, programming of Fathom Events, is passionate about her work. In her decade with the event cinema company she has seen the business experience steady growth and is proud of the revenue she’s added to the bottom line. But, she said, there are other positives. “It’s not just about the ticket sales,” said Frueh. “Look at what kind of audiences we’re bringing back to the theatre. These are people who haven’t been inside a movie theatre in years.”

Santikos Theatres Opens All Laser Projection Multiplex

Wed, 10/14/2015 - 12:43 -- Nick Dager

Santikos Theatres has made history by opening the first ever multiplex in Texas powered exclusively by laser cinema projectors. The Texas-based exhibitor’s new Casa Blanca Theatre will feature Barco laser projectors to illuminate all 16 screens. Santikos was one of the first exhibitors to embrace Barco’s Flagship Laser projector.

Earnest Sets UK Box Office Records

Tue, 10/13/2015 - 15:41 -- Nick Dager

Last week’s live performance of Oscar Wilde's The Importance Of Being Earnest from the Vaudeville Theatre in London's West End to 460 cinemas in 11 territories across Europe achieved a gross box office of £508,041, according to Rentrak. Broadcast by More2Screen and produced by Kim Poster and Nica Burns, the live cinema event across 372 sites in the UK had the highest opening week gross for any commercial West End theatre production screened in cinemas and the second highest-grossing feature on the night, outsold only by The Martian.

FuseFX Brings Penn State’s Nittany Lion to Life

Tue, 10/13/2015 - 15:30 -- Nick Dager

FuseFX recently helped bring life one of the country’s most recognizable college icons. Penn State University’s Nittany Lion statue flexes its muscles and leaps from its stone pedestal in a national television commercial promoting the school and its students as connected for life. The 30-second ad, which airs during televised Penn State athletic events, won an Emmy Award from the Mid-Atlantic Chapter of the National Academy of Television Arts and Sciences. It earlier won a Telly Award.

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