The boards of directors of the MPEG Industry Forum and the Internet Streaming Media Alliance have entered into a binding agreement to merge the two organizations by allowing MPEGIF members to become ISMA members and going forward as MPEGIF within the ISMA California non-profit corporation. MPEGIF’s current structure as a Swiss association will be dissolved. “ISMA delivered massively important technology contributions resulting in great value and lasting benefit to our industry over the years ” says Sebastian Moeritz president of MPEGIF and CEO at Dicas.
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Central London post facility Mytherapy D-Cinelab recently beat the clock to complete a stereoscopic 3D commercial for Panasonic Viera 3D HD TVs. Panasonic struck an unprecedented deal to sponsor all 3D movies in every VUE and Odeon cinema in the UK. But because the deal started in April they had only three weeks to come up with a 3D commercial to announce their arrival in the 3D world with the launch of their VT20 3D TV. The decision was made to convert an existing 2D spot to 3D.
By Melissa Keeping As we filed in with our glasses of wine and found programs on our seats the atmosphere in the cinema was buzzing with anticipation. On the screen in front of us you could see a similarly excited crowd filing into London’s National Theatre and an empty stage in front of them the set for Alan Bennett’s The Habit of Art. We were about to see the work of one of the greatest living playwrights’ live featuring some of the UK’s finest actors from the comfort of our reclining seats in Clapham South London.
Rising Sun Pictures which has produced visual effects for more than sixty feature films including the Harry Potter series expects to be a chief beneficiary of newly expanded trade rebates designed to promote film production in Australia. The Australian government announced this week an update of its Screen Production Incentive program which provides rebates for various activities related to film and television production. Among other things the update includes a dramatic lowering of the threshold for PDV (post digital and visual effects) work completed in Australia.
Starplex Cinemas of Dallas Texas will convert 123 additional screens to digital cinema using Barco's new Series-II projectors. As part of Cinedigm's Phase 2 digital cinema deployment program the conversions are underway with full deployment expected by November. Barco's turnkey installation which also includes servers by GDC Technology will be supported by Barco's Network Operations Center and 24/7/365 Call Center. Barco's new DP2K-C series projectors will be used in Starplex's small and mid-sized venues.
Uptown Entertainment has converted 19 screens in their two Birmingham Michigan locations – Birmingham 8 and Palladium 12 – Sony Electronics’ 4K digital cinema technology. “This conversion is in line with our goal to be the best ” says Barb Zanetti senior director of Uptown Entertainment which includes the Palladium12 and Birmingham 8 theatres. “From our seating to our concessions and especially when it comes to sound and viewing we want to deliver the very highest quality. This conversion will mean that our customers get the best viewing experience for a wide range of digital en
Wildwood Theatres is installing Sony Electronics’ 4K digital cinema technology at its Beloit and Janesville Wisconsin locations. The exhibitor has already completed its digital conversion at 20 of its 26 screens. Wildwood’s 4K roll-out also includes outfitting four screens for 3D digital projection combining Sony’s single-projector 3D lens system with RealD 3D technology enabling the exhibitor to present the highest-quality 2D and 3D digital projection.
Japanese post house Imagica has installed has a Baselight Four color grading system from FilmLight into one of its existing digital intermediate suites at the Tokyo Imaging Centre. The new system is equipped with parallel GPU processing 3D stereoscopic toolset temporal grain reduction and RAW file format handling of images shot with the latest digital cameras. The system will be used to color-grade 2K and 4K features for both film and digital release including 3D stereoscopic productions.
The website TechStartUps.com has put together the list of its eight favorite tech movies of the first decade of the 21st century. According to the website “Regardless of genre or dimension these films used technology to captivate and entertain.” While I don’t disagree with any of their choices my question is why did they leave out some deserving movies which would have made it a top ten list?
Cinemark has opened three new Cinemark XD Extreme Digital Cinema auditoriums. They include the Cinemark Legacy Theatre in Plano Texas; the Century Stadium 25 Theatre in Orange California and the Century 20 Oakridge Theatre in San Jose California. “Our new Cinemark XD auditoriums have become very popular with our customers across the country ” says Alan Stock Cinemark’s CEO. “The Legacy theatre’s new XD auditorium is the second in our home market of Dallas/Ft. Worth.
The European Audiovisual Observatory has announced that the theme of this year’s must-attend Cannes afternoon workshop will be Digital Cinema Tango: Getting the right rhythm for the digitization of European cinemas. The event will take place in the Palais des Festivals on May 16th. The Observatory’s director Wolfgang Closs says “We feel that it’s imperative to address the financing of the digitization of cinemas in Europe.
Element Technica designer and manufacturer of 3D rigs has delivered its 50th Quasar 3D rig. The Technica 3D Quasar mounts full-sized and equipped digital cinematography cameras such as the Red One Sony F23/35 and 1500 ARRI D-21 and Genesis in stereoscopic pair configuration. The Quasar 3D rigs have been quickly adopted by both feature film producers and live sports and entertainment venue productions because of the precision control the rigs afford the stereographer ease of configuration and the rigs’ ability to shoot in either the side-by-side or beamsplitter mode.
The International Colorist Academy has increased the number and types of colorist training courses available providing students with more opportunities to expand their knowledge and learn directly from an experienced colorist. ICA offers colorists a wide variety of technique-based courses including basic color theory digital intermediate and film workflows telecine and lab grading client interaction and looks and styles. The classes and workshops cover a broad range of manufacturer color grading systems and many are not system specific.
National CineMedia has entered into network affiliate agreements with Metropolitan Theatres and Rave Cinemas for the presentation of cinema advertising and NCM Fathom entertainment events. The exclusive multi-year agreement covers 17 Metropolitan movie theaters with 77 screens in California Colorado Idaho and Utah with select screens exclusively presenting NCM’s FirstLook digital pre-feature program and NCM Fathom’s live and pre-recorded in-theatre events beginning in the second quarter this year.
To help reduce overall cost NEC Display Solutions has adopted the Xilinx Virtex-5 FPGA family for three models of its DLP Cinema projectors including the NC3200S for screen sizes up to 32 meters in width the NC2000C (20 meters) and NC1200C (12 meters) with capability for the recent fast-growing 3D content. The three models are capable of projecting all existing 3D video content. The company has started shipments in stages.
India's film and entertainment services company Reliance MediaWorks and Japan's lab and post-production company Imagica have formed an alliance to provide film restoration image processing and enhancement and HD conversion services to Japanese broadcasters and studios. The needs of the Japanese marketplace is growing for film restoration of aged and deteriorated great pictures for digital broadcasting.
Screenvision has entered into a long-term agreement with Harkins Theatres which has 30 locations representing 428 movie screens across Arizona California Colorado Oklahoma and Texas. They have a high concentration of theatres in the Phoenix area; 89 percent of Harkins Theatres are located in top 20 DMAs. “Harkins Theatres operates state-of-the-art megaplexes within key demographic areas. Securing such a high profile and sought after theatre operator is a coup for Screenvision ” says Darryl Schaffer executive vice president exhibitor relations Screenvision.
Muvico Theatres one of the earliest adopters of Sony digital cinema 4K technology has completed the current phase of its digital conversion. The exhibitor now has five theatres equipped with Sony 4K digital cinema technology for a total of 89 screens of which 17 are outfitted for 3D by combining Sony’s single-projector 3D lens system with RealD 3D technology. Muvico’s locations have had great success with 3D screenings and the exhibitor is gearing up for the heavily anticipated release of Sony Pictures’ Kenny Chesney: Summer in 3D.
In anticipation of the Shanghai Expo Hong Kong digital intermediate specialist Digital Magic expanded their 4K DI pipeline by integrating a second DVS Clipster into their workflow. Digital Magic will be responsible for footage shown at the Shanghai Expo’s Hong Kong Pavilion the China Theme Pavilion and the Oil Industry Pavilion – and were looking for a high-performance real-time 4K DI gateway.
By Stephan Faudeux Manager Dimension 3 Preparations are underway for the annual Dimension 3 Expo which is being held at the Saint-Denis in Paris France. As part of that effort the show’s manager Stephan Faudeux asks and answers thirteen of the top questions surrounding the development of stereoscopic 3D. Stereoscopic 3D is currently under the limelight with successful films such as Avatar and the arrival of 3D TV sets. Do you believe this is a fad or rather a logical evolution of the market? If S-3D is only a gimmick then an impressive number of people are falling for it!