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Shaking Up Cinema Advertising

Wed, 01/17/2024 - 11:44 -- Nick Dager

In the UK, a media first, the Royal Air Force has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX format. The spot has been specially adapted into CJ 4DPlex’s 4DX format, which is available across 34 Cineworld cinema sites. The enhanced version of the ad will run in the Gold Spot premium position across all 4DX enabled screens. The non-4DX ad will run simultaneously across the rest of Digital Cinema Media’s estate.

Regal Crown Club Members Get Free Popcorn on Friday

Wed, 01/17/2024 - 11:34 -- Nick Dager

Regal moviegoers can celebrate cinema's most popular snack with a trip to the theatre for National Popcorn Day on January 19. This Friday, Regal Crown Club members receive a free small popcorn with ticket purchase at any of our concession stands across the country. Guests who are not a member of the free RCC program will receive 50 percent off any size classic popcorn purchase.

The 71st Annual MPSE Golden Reel Awards Nominees Announced

Tue, 01/16/2024 - 12:56 -- Nick Dager

The Motion Picture Sound Editors association today announced the nominees for the 71st Annual MPSE Golden Reel Awards. Nominees represent the work of the world’s most talented sound artists and their contributions to the past year’s most outstanding feature film, television, animation, computer entertainment, and student productions.

Strategies for Future-Proofing Media Archives

Tue, 01/16/2024 - 09:23 -- Jonathan Morgan

Preserving media assets is critical. Archiving media content not only enables assets to be remonetized, but it also empowers content creators to maximize viewer engagement and drive consumer satisfaction. Historically, the cinema industry has found media archiving challenging, with real-world instances of movie libraries on tape going up in flames, the wrong files being deleted, and critical security issues.

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