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Cinema Remains Top Attention-Getter

Thu, 03/14/2024 - 10:53 -- Nick Dager

Cinema advertising leader National Cinemedia has announced its new offerings for the 2024-25 upfront, providing brands with full-funnel solutions to reach sought-after audiences, including programmatic buying and self-serve automation. NCM is also leveraging its data-driven approach and deep understanding of moviegoers to provide business outcome guarantees for select advertisers in their upfront deals, ensuring a return on their ad spend. In addition to these industry-firsts, NCM released the findings from its second attention study, reaffirming cinema as the number one platform for attention.

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National CineMedia

Independent Canadian Exhibitors Operating at a Loss

Wed, 03/13/2024 - 09:56 -- Nick Dager

A study from the Network of Independent Canadian Exhibitors says that 60 per cent of independent cinema operators surveyed between December and February operated at a loss at the end of their most recent fiscal year. About two-thirds of the 67 respondents reported that they need increased public funding to remain operational. It was estimated that they would need about $50,000 in extra funding annually for three years to close the immediate gaps they face.

Barco Announces Plans for CinemaCon 2024

Tue, 03/12/2024 - 09:55 -- Nick Dager

At CinemaCon 2024 Barco will feature a long-awaited breakthrough in movie presentation and an expanded cinema team in the Roman Ballrooms at Caesar Palace in Las Vegas from April 9-11. The exhibit will feature an immersive look into the company’s leading portfolio of laser cinema projectors, opportunities to meet and reconnect with the global Barco cinema team, and the surprise debut of a much-anticipated cinema innovation with demos running daily throughout trade show hours.

New Film Raises Awareness of Gender Disparities in Hollywood

Mon, 03/11/2024 - 09:28 -- Nick Dager

On the night of the Academy Awards, Women in Film and Fred & Farid Los Angeles launched an eye-opening campaign to raise awareness of the persistent gender disparities faced by women and women of color, in below-the-line roles within the Hollywood film industry. Leveraging insights from a comprehensive gender equality study conducted by ReFrame, the gender equity coalition founded by WIF and Sundance Institute, the campaign seeks to spark a meaningful dialogue and inspire tangible change in the industry.

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