Unique X and Cinemex have completed the deployment of Rosettabridge Eco TMS, RosettaNet CMS and Smart Trailering to all 2773 screens across 283 theatres in Mexico in only six weeks, a record time for a large-scale, remote theatre management system deployment. The contract was signed in September 2024.
Showcase Cinemas UK is spreading holiday cheer this festive season, with the perfect gift for any film lover. For every £25 gift card purchase, the buyer will receive a bonus £5 gift card to use for themselves – free of charge.
The Motion Picture Association has named Urmila Venugopalan as its new president and managing director of the Asia-Pacific region. Venugopalan, formerly the MPA‘s executive vice president of strategy and global operations, will succeed Belinda Lui, who is stepping down after five years. The leadership change becomes effective on January 31, 2025.
PVR Inox joined forces with Goibibo, a travel brand, to craft a campaign during the release of the film Vettaiyan. The campaign tapped into the emotions surrounding Rajnikanth, crafting games and activities that celebrated his larger-than-life presence while showcasing Goibibo’s offerings. Far from traditional advertising, this initiative transformed cinemas into hubs of activity, captivating audiences with live contests, interactive trivia, and exclusive rewards that blurred the lines between entertainment and branding.
Rebeldogs, a new project based in Los Angeles, is developing what it says is the first Hollywood film where meme coins and cinema work hand in hand. The movie, featuring animated dogs voiced by popular influencers who each represent a cryptocurrency, is designed to make digital finance fun and approachable while helping real-world causes like dog shelters.
The 48th Göteborg Film Festival will open on January 24, 2025 with the world premiere of Safe House, directed by acclaimed Norwegian filmmaker Eirik Svensson. The opening ceremony will take place in Göteborg as well as in cinemas across Sweden, while also marking the launch of the festival’s digital platform.
The Sundance Institute has announced the 57 short films being presented at the 2025 Sundance Film Festival. These shorts will screen as part of eight curated Short Film Programs presented by Vimeo that will include fiction, nonfiction, and animated titles from the U.S. and globally. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, Utah, with a selection of titles available online from January 30–February 2, 2025, for audiences across the country to discover bold independent storytelling.
Twenty-five films have been selected for the Library of Congress National Film Registry in 2024 due to their cultural, historic or aesthetic importance to preserve the nation’s film heritage, Librarian of Congress Carla Hayden has announced.
Last week, at this year’s Association of Moving Images Archivists, five awards were presented by the organization to individuals and organizations who have demonstrated exceptional work in the areas of preservation. The 2024 accolades and recipients are:
MoviePass today announced the launch of its first national brand campaign Dream Bigger. The campaign takes an iconic approach to high-impact storytelling, and includes digital media, broadcast and out-of-home advertising formats.
