As the cinema business steadily recovers from all the ramifications of the pandemic, exhibitors are faced with a series of decisions to make. They must upgrade their facilities to encourage moviegoers to return; they must cut costs in the face of a challenging global economy; and they must do what they can to address climate change. For a long time now, Wim Buyens, CEO of Cinionic, the consortium consisting of Barco, ALPD, and CGS, has been making the case that installing laser projection addresses to all three concerns. Recent events suggest people are beginning to listen to Buyens. It has been a busy month for Cinionic.