Khushi Greenline Media

Amazon Creates Immersive Cinema Ad

Fri, 08/05/2022 - 10:56 -- Nick Dager

Amazon’s Alexa team has created an immersive 30-second cinema commercial, designed to reinforce the message that Alexa makes smart homes easier. The commercial begins with a voice-over giving a command to Alexa to dim the lights. To the audience’s surprise, not only do the lights in the film dim, but the theatre lights dim as well.

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