United Kingdom

Pearl & Dean Starts Something Good

Thu, 10/12/2023 - 11:35 -- Nick Dager

UK cinema advertising contractor Pearl & Dean and experience agency Dive have established a cinema partnership with KP Snacks and its popchips snack brand. The popchips campaign, which is running now to mid-November, is part of popchips’ broader “start something good” messaging and brings together an outdoor cinema partnership with Adventure Cinema, branded content creation, and a national cinema campaign.

Pearl & Dean Creates Unique Sumotherhood Campaign

Wed, 10/11/2023 - 09:55 -- Nick Dager

To promote the launch of the much-anticipated parody Sumotherhood, only in cinemas from October 13, the UK cinema advertising contractor Pearl & Dean says it has brokered a unique deal between itself, distributor Paramount Pictures UK and drink brand XIX Vodka to create exclusive content, unprecedented access to talent and exciting ways to make advertising culturally relevant for film lovers.

Pearl & Dean Names Damon Westbury CCO of its Ireland Office

Mon, 10/09/2023 - 09:57 -- Nick Dager

The UK cinema advertising company Pearl & Dean announced today that it is strengthening the Irish arm of the business with the appointment of Damon Westbury as chief commercial officer. Pearl & Dean Ireland, which rebranded from Wide Eye Media in 2022, says it is the market leader for cinema advertising in Ireland and has a 100 percent share of the cinema advertising market.

Showcase Cinemas UK Offers Horror Film Fans a Halloween Treat

Tue, 10/03/2023 - 09:40 -- Nick Dager

Cinemagoers at Showcase Cinemas in the UK will be among the first in line to see some spine-tingling brand-new releases like Saw X, which promises to be the most chilling instalment of the Saw franchise yet. And that’s not all, It Lives Inside and Five Nights at Freddy’s are also due to be released in the lead up to Halloween.

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