Audio challenges have inhibited wider acceptance of larger direct view displays because, unlike with acoustically transmissive projection screens, loudspeakers cannot be located directly behind the visual image. Placing screen channel loudspeakers around the display perimeter compromises uniformity of coverage, stability of image localization, and overall audio fidelity. To address this situation, Meyer Sound has introduced Ultra Reflex, a patent-pending solution for optimum reproduction of discrete screen channel audio on large-scale direct view video displays. For the initial launch period, Ultra Reflex solution is paired with Sony’s Crystal LED. The first joint installation for the two technologies is at a reference-level screening room and lab on the Netflix campus in Los Angeles.