The goal of this article is to educate the industry about challenges that immersive sound presents and to present my arguments as to why the National Association of Theatre Owners’ and Digital Cinema Initiative’s rushed actions have the potential to harm, rather than help, the first release motion picture industry
Digital Arts NY provides 4K picture and sound finishing services for feature films and high-end TV productions within its 12,000 square foot facility. The company recently launched what Axel Ericson, the founder and owner, feels is the first true 4K infrastructure on the East Coast for full 4K digital cinema finishing, including a new, landmark audio mixing environment.
I write as someone whose adult life has (for the most part) been immersed in holography. It has been a grand passion. Walking into the International Center for Photography in 1975 for the show Holography '75: The First Decade July 3–September 19, 1975, and seeing my first hologram was a mind-blowing experience.
This year the buzz at CineEurope seemed to be all about alternative content, or event cinema as it’s being increasingly referred to. As chair of the ECA it’s difficult to gain real perspective from the eye of the storm but having seen the business grow from an occasional add-on for exhibitors to a serious revenue stream in more recent years, the sense in Barcelona last month was that in event cinema, the possibilities are endless and the sense of real excitement was tangible. Everyone from major studios to major cinema chains to independents to technical partners seemed keen to know more, hear more, do more to exploit this established and still growing revenue stream.