The Cooke Look for Power Book
In the 1990s, almost every cinematographer in New York was using Cooke Optics S4/i lenses for commercials, music videos, and independent features, this according to Aaron Medick, one of the cinematographers on Power Book III: Raising Kanan. He became lead DP in the second season for Power Book II: Ghost after starting as B camera/Steadicam operator and moving up to DP for Power, which launched the franchise for cable and streaming service Starz. And it should come as no surprise that many of the DPs on the franchise come from New York, including Power lead DP Tim Ives, ASC who also shot the pilot.
