Saudi Arabia’s Cinema Success Grows
There was so much happening at the global box office in 2021 it was, perhaps, easy to overlook one of the most significant pieces of news: The Kingdom of Saudi Arabia overtook Italy in annual box office in terms US dollars, according to a new report from the London-based analytics firm Gower Street. This put Saudi Arabia into the top six markets in the Europe, Middle East, and Africa region, the report said. It marked the first time on modern record that one of the so-called big six European markets (UK/Ireland, France, Germany, Russia, Italy, and Spain) had been supplanted.