For moviegoers, one of the most enduring changes brought about by digital cinema technology has been the pre-show, the twenty minutes or so of programming that precedes the trailers and main feature. Screenvision Media’s pre show runs on a cinema network that now includes more than 15,000 screens, in more than 2,400 locations across all 50 States. The network encompasses more than 90 percent of the top markets in the country and claims more than 500 million consumer admissions annually. I spoke recently with Screenvision’s chief revenue officer Katy Loria regarding how pre-shows have evolved over the past decade and what the future holds.
Land Rover has launched an exclusive cinema advertising campaign with Spotlight Cinema Networks to promote the new Range Rover Evoque. The cinema-advertising campaign launched June 28 and will run through the beginning of August in Spotlight’s network of theatres across the country. The creative will appear within Spotlight’s exclusive Trailer Pod.
Spotlight Cinema Networks, a cinema advertising company dedicated to luxury and art house theatres, has announced two promotions and a key hire. Bernadette McCabe has been hired as executive vice president, CineLife Entertainment; Ronnie Ycong has been promoted to executive vice president, exhibitor relations & operations; and Christine DelGuidice-Kraemer has been promoted to senior vice president, marketing.
In the wake of one of the movie industry’s most successful years, executives from Screenvision Media took the stage at New York’s historic Ziegfeld Theatre to extol the many virtues of cinema advertising to a roomful of ad professionals. The theme of this year’s Upfront event was Big Screens – Big Impact. During the event, Screenvision renewed its 10 Pack option for another year, unveiled a Smart Network that enables advertisers to better track the effectiveness of their campaigns, and announced programs advocating for more inclusion of women in the motion picture industry.
In honor of Small Business Week, Screenvision Media has announced today that it will host its nationwide Corner Stories promotion for the second year in a row. Corner Stories, a feature in Screenvision’s Front + Center cinema preshow, was created by the company’s in-house creative team, and is part of Screenvision Media’s ongoing efforts to champion small businesses and highlight their compelling stories on the big screen.
The Cinema Advertising Council today announced that 2018 revenue among CAC members reached $781,190,000, surpassing $750 million for the third year in a row. This marks the fourth year in a row of national and regional revenue growth.
Broadsign today announced that its technology will power dynamic pre-show experiences across Landmark Cinemas, Canada’s second largest motion picture theatre exhibition company with 319 screens spanning 45 cinemas. Landmark will also utilize Broadsign in its two new theatres opening in 2019, Market Mall in Calgary and Aurora in Regina.
National CineMedia and Marcus Theatres have entered into a long-term cinema advertising affiliate partnership agreement for Movie Tavern by Marcus Theatres, with 22 dine-in theatre locations and 208 screens in the nine states of Arkansas, Colorado, Georgia, Kentucky, Louisiana, New York, Pennsylvania, Texas, and Virginia.
Spotlight Cinema Networks has signed a new long-term cinema advertising agreement with Landmark Theatres. Under the terms of the new agreement, Spotlight Cinema Networks will continue to have the exclusive right to market and exhibit advertising at Landmark Theatres, including their flagship location, The Landmark in Los Angeles, and new luxury venues, such as The Landmark at 57 West in New York City, Atlantic Plumbing Cinema in Washington DC, and The Landmark at Merrick Park in Miami. Landmark Theatres is the nation’s largest art house exhibitor with 52 theatres and 252 screens.
National CineMedia announced today that Andrew J. England has stepped down as chief executive officer and a member of the company’s board of directors and that the company’s president, Clifford E. Marks, has been appointed to the additional role of Interim chief executive officer.