Cinema advertising contractor Pearl & Dean has signed an impressive contract with the UK’s biggest cinema screen, BFI Imax. The newly formed relationship kicked off last month.
National CineMedia, the U.S. representative to the Cannes Lions International Festival of Creativity, has announced the winners of the 2023 U.S. Young Lions competition. More than 280 entries were submitted this year by creative rising stars working across the advertising, digital, media, creative and PR industries, a 16 percent increase of Young Lions entrants to the competition compared to last year.
National CineMedia today announced a series of debt restructuring transactions that are expected to meaningfully strengthen the company’s balance sheet and position the company for long-term growth. National CineMedia, Inc., a non-filing entity, will remain the manager of NCM LLC.
Marcus Theatres, the fourth largest exhibitor in the U.S., has extended its longstanding relationship with Screenvision. The company operates 65 theatres and 864 screens within Screenvision's network, including 13 theatres with 168 screens in Milwaukee, 8 theatres with 121 screens in St. Louis and 6 theatres with 100 screens in Chicago.
Out of home advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, according to a new report from the Out of Home Advertising Association of America. A key driver for the year, the digital out of home segment, which includes cinema advertising, jumped 24.2 percent compared to 2021, according to the OAAA data.
As has been widely reported, National CineMedia is negotiating to hand control of its cinema advertising business to senior lenders as part of a planned bankruptcy filing. The reports all quote people familiar with the matter.
Electronics giant Samsung has partnered with the Picturehouse U25 Membership, in tandem with the launch of the new Samsung Galaxy S23 Ultra, in a deal brokered by Digital Cinema Media and Starcom.
UK cinema advertising contractor Pearl & Dean and dessert brand Gü have launched a unique new campaign – Indulgent Cinema with Gü – that sees the brand promoting its luxurious sweet treats in 30 independent cinemas across the UK.
National CineMedia, the U.S. Representative for the Cannes Lions International Festival of Creativity, has names The Creative Ladder, a nonprofit dedicated to making creative careers more accessible and inclusive for young people, as the official charity partner for the 2023 Young Lions Competition.
The UK cinema advertising contractor, Pearl & Dean, has rekindled its relationship with Curzon by securing a new contract set to start in July 2023. The partnership will see Pearl & Dean work with Curzon to deliver advertising in their luxury cinema spaces and potentially across their other assets in the future.