Cinema Advertising

NCM Announces 2023 U.S. Cannes Lions Young Lions Winners

Mon, 05/01/2023 - 13:29 -- Nick Dager

National CineMedia, the U.S. representative to the Cannes Lions International Festival of Creativity, has announced the winners of the 2023 U.S. Young Lions competition. More than 280 entries were submitted this year by creative rising stars working across the advertising, digital, media, creative and PR industries, a 16 percent increase of Young Lions entrants to the competition compared to last year.

Marcus Theatres Extends Relationship with Screenvision

Mon, 04/03/2023 - 10:56 -- Nick Dager

Marcus Theatres, the fourth largest exhibitor in the U.S., has extended its longstanding relationship with Screenvision. The company operates 65 theatres and 864 screens within Screenvision's network, including 13 theatres with 168 screens in Milwaukee, 8 theatres with 121 screens in St. Louis and 6 theatres with 100 screens in Chicago.

Digital Out of Home Advertising Rose 24 Percent in 2022

Wed, 03/29/2023 - 11:13 -- Nick Dager

Out of home advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, according to a new report from the Out of Home Advertising Association of America. A key driver for the year, the digital out of home segment, which includes cinema advertising, jumped 24.2 percent compared to 2021, according to the OAAA data.


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