The British cinema advertising company Digital Cinema Media has partnered with insight consultant Anna Sampson to publish a Cinema Effectiveness Roadmap paper designed to emphasize to advertisers how they can measure the high-impact channel and better understand the value it delivers within the media mix.
National CineMedia, the US Representative for the Cannes Lions International Festival of Creativity and the largest cinema advertising network in the country, has announced that Gold House, the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, as the official non-profit partner for the 2024 US Young Lions competition.
National CineMedia today announced a new five-year exclusive agreement with Santikos Theatres. Santikos operates 27 theater locations, and 379 screens across eight states. They are the seventh largest cinema operator in the U.S. and one of the largest affiliates on the NCM platform.
The in-cinema advertising network UFO Moviez has signed a strategic partnership with Chennai based digital cinema integrator TSR Films. The collaboration grants UFO Moviez exclusive in-cinema advertising rights across TSR’s extensive network of more than 403 screens.
In the UK, a media first, the Royal Air Force has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX format. The spot has been specially adapted into CJ 4DPlex’s 4DX format, which is available across 34 Cineworld cinema sites. The enhanced version of the ad will run in the Gold Spot premium position across all 4DX enabled screens. The non-4DX ad will run simultaneously across the rest of Digital Cinema Media’s estate.
CEN Media, a digital out-of-home media network specializing in movie theatre venues, has integrated with Place Exchange, a DOOH platform, with an aim to allowing advertisers access to cinema lobby ad space inventory.
The U.S. Representative of the Cannes Lions International Festival of Creativity and largest cinema advertising platform, National CineMedia has launched the 2024 U.S. Young Lions competition. Registration is open now through February 2 for advertising, marketing and communications industry professionals aged 30 or under. The categories for the 2024 competition are Digital, Film, Media, PR, and Print and the competition runs from February 8-20. The winners in each of the five categories become TEAM USA and head to Cannes, France to compete on a global stage at the Cannes Lions International Festival of Creativity in June.
The British independent cinema chain, The Light, has appointed Digital Cinema Media to grow its ad revenue and build brand partnerships across its portfolio. After a competitive pitch process, DCM will take over the current contract, which is held by Pearl & Dean, starting January 12. The new partnership gives DCM two percent of the UK cinema market.
Christie Digital Cinema’s new cinema trailer made its world debut last week at CineAsia in Bangkok, Thailand. The trailer was created by Mila Paulman, a fourth-year student majoring in film and media production at Toronto’s Humber College, and directed and produced by Kitchener, Canada’s Digital Sabbath Film Company, with post-production by Company 3.
Spotlight Cinema Networks, which says it is the only cinema advertising company dedicated to serving top U.S. luxury/dine-in and art house theatres, has launched its big screen programmatic advertising offering. Advertisers now have the capability to insert a brand's ad five minutes prior to the start of each Spotlight preshow.
