Cinema advertising network National CineMedia and Ziosk, a leading restaurant technology platform for guest engagement, are reimagining entertainment at the table with a new digital out-of-home relationship. The new NCM/DOOH group, which was created to further unite brands with audiences beyond theatres in a variety of complementary venues, will sell Ziosk media inventory alongside NCM’s Noovie entertainment content and trivia programming on Ziosk’s national restaurant entertainment and media network
National CineMedia and Harkins Theatres, the fifth-largest exhibitor in America, have signed a long-term cinema advertising affiliate agreement to bring NCM’s Noovie pre-show entertainment program to millions of Harkins movie fans across the Southwest. With the addition of Harkins Theatres, NCM’s national theatre network now includes all of the top five exhibitors in the country.
Redbox is partnering with Screenvision Media to expand its opportunities for advertising to its millions of customers across the United States. With Screenvision Media, Redbox bolsters its ability to provide national, regional, and local advertising to its 40+ million customers across its entire entertainment and marketing ecosystem delivering hundreds of millions of video and display impressions through digital out of home, web, app and connected TVs. Redbox and Screenvision Media will combine efforts under Redbox's Redbox Connect advertising sales arm.
National CineMedia and Screenvision Media have selected Epicenter Experience’s the People Platform to measure cinema advertising audience traffic. Through its cloud-based mobile technology, the People Platform enables authentic conversations between individual consumers and companies in near real-time to unlock a comprehensive understanding of customer experience and behavior.
National CineMedia and Captivate, one of North America’s leading location-based digital video networks, have teamed up to introduce a new way for local businesses to reach movie audiences where they work and live.
National CineMedia has joined forces with Coinstar to reach movie fans beyond the big screen via adPlanet, a new flexible digital advertising platform that sits atop Coinstar kiosks in grocery stores.
National CineMedia has announced that sales and marketing executive Steve Sapp has joined the company in the new role of senior vice president, digital out-of-home sales to lead its NCM/DOOH group, based in New York.
The global pandemic has touched every business in the world and few have been impacted more than cinemas. In response to the situation, over the past ten months Screenvision Media has developed new ways for its cinema advertising customers to reach the public. To understand how this evolved and to learn what happens next for the company, I spoke by email with Screenvision’s chief revenue officer Katy Loria and chief partnership officer, operations & exhibitor relations Darryl Schaffer. Here is our conversation:
Screenvision Media today announced a partnership with Mobcrush to introduce an entirely new way for advertisers to reach the highly coveted gaming audience. Screenvision will utilize Mobcrush's live multicasting platform to deliver a first-of-its kind sponsored live-break that is initiated when creators, who are using Mobcrush to broadcast their gameplay, step away from their streams. The live-breaks include streamer highlight reels that allow advertisers to reach more than 40 million unique, Nielsen-rated U.S. monthly viewers.
Last month, as is widely known, the Nobel Peace Prize was given to the United Nation’s World Food Program for its efforts to combat hunger, for its contribution to bettering conditions for peace in conflict-affected areas and for acting as a driving force in efforts to prevent the use of hunger as a weapon of war and conflict. What is, perhaps, less widely known is the important role that cinema advertising has played, and continues to play, in that effort. That role is led by SAWA, which was founded in 1954 as the Screen Advertising World Association. The name was changed to SAWA the Global Cinema Advertising Association in 2015, the same year the group partnered with the UN on its efforts to end world hunger. My conversation with SAWA CEO Cheryl Wannell began there.