UFO Moviez Launches ProCat Platform for Cinema Advertising
India’s cinema advertising company UFO Moviez has launched ProCat, a new web-based platform providing data-driven insights for advertisers.
Cinema Advertising
NCM, Screenvision Integrate with Nielsen’s The People Platform
National CineMedia and Screenvision Media announced that their cinema audience data will now be integrated into the Nielsen All Minute Respondent Level Data feed for the first time. The People Platform, a cloud-based mobile and location technology company, which is an industry leading measurement partner, will manage the AMRLD feed integration
Flix Brewhouse Extends Partnership with Spotlight Cinema Network
The cinema advertising company Spotlight Cinema Network, which serves U.S. art houses, dine-in, and luxury cinema exhibitors, has extended its long-term partnership to exclusively serve Flix Brewhouse.
New Screenvision Research Documents Effectiveness of Cinema Advertising
Screenvision Media has released a media attention study that offers compelling insights into the effectiveness of ads in the cinema environment and positive advertising outcomes. Jennifer Friedlander, Screenvision's senior vice president of insights and measurement said, "We've been laser focused on proving out consumers attention in the cinema space. Since 2023 attention became a buzzword and an emerging metric to measure the quality of an impression."
Screenvision Offers Cinema Advertisers Unique Guarantees
Screenvision Media announced during its annual Upfront presentation a series of never-been-done-before guarantees on incremental reach and positive business outcomes for advertisers' 2025 media plans.
Digital Cinema Media Awards 2024 Open for Entries
The Digital Cinema Media Awards, presented in partnership with Campaign, are back for its eighth year to honor and highlight the most outstanding big screen advertising campaigns
National CineMedia Announces First Quarter Financial Results
National CineMedia today announced its consolidated results for the fiscal first quarter ended March 28, 2024.
Cineworld Closes 23 Theatres, Seeks to Replace NCM for Advertising
Cineworld has shuttered 23 theatre sites since filing for bankruptcy protection last year and plans more closures. Cineworld is also reportedly looking for a cinema advertising company to replace its existing agreement with National CineMedia.
PVR Inox Removing Ads from Select PLF Cinemas
PVR Inox, India, is introducing advertisement-free movie cinemas in select luxury properties across the country for the ultimate movie-watching experience. The company said the ad-free experience is a direct reaction to shifting audience preferences identified through tools used by PVR Inox to record customer feedback.
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