MetaMedia, Velocity and Pixelogic have formed MVP, a partnership between the three companies to deliver streamlined workflows and reduced cost in relation to the creation and delivery of content direct to theatres around the world. Harnessing the combined capabilities of each partner, MVP aims to improve how digital cinema packages, key delivery messages and cinema advertising are produced and distributed over managed internet connections directly to exhibitors’ screens and dynamic digital lobby displays.
Screenvision Media has announced a partnership with Volta, a company that provides 1,300 ad-supported electric vehicle charging stations – and growing – at 400 locations across the United States, including retail, grocery, sport venues and movie theater parking lots. The relationship will enable Screenvision to augment its audience engagement by complementing its existing cinema network with the high-impact reach of on-the-go media.
New research from cinema advertising company National CineMedia shows that a vast majority of regular moviegoers – 95 percent – miss seeing movies in theatres.
Screenvision Media today announced the addition of The Lot to the company's dynamically growing theatre portfolio, along with new deals for Studio Movie Grill and Reading International. Concluding a milestone year of double-digit growth, Screenvision Media signed 19 exhibitor partnership deals in 2019, increasing the company's total screen count to more than 15,000 nationwide with eight of the top ten exhibitors in the country.
National CineMedia, the largest cinema advertising network in the U.S., today announced that Donna Speciale has been appointed to its board of directors. A trailblazing advertising executive with extensive experience on both the advertising agency and media network side, Speciale was most recently the president of advertising sales at WarnerMedia where she oversaw advertising revenue for the company’s domestic entertainment, news and kids’ television and digital brands since 2012.
Screenvision Media today announced the addition of Megaplex Theatres and a new deal with Epic Theatres, strengthening its robust network. Rounding out a strong 2019, Screenvision Media has signed 11 exhibitor partnership deals to date, including with Emagine Entertainment, increasing the company’s total screen count to more than 15,000 nationwide with eight of the top ten exhibitors in the country.
Screenvision Media today launched the Smart Network creating what it says is an entirely new digital playing field for advertisers. Fueled by Movie Pixel technology, the Smart Network is integrated across Screenvision’s 15,000 screens in more than 2,300 theatres nationwide.
Cinema advertising company Spotlight Cinema Networks has announced several promotions within its national sales department. The changes are effective immediately and include: Bob Shaw promoted to executive vice president, national; Karen Brady promoted to senior vice president, Eastern region; and Mandi Dyner promoted to senior vice president, Western region
Spotlight Cinema Networks and the American Film Institute are joining in an exclusive yearlong partnership to showcase rare and never-before-seen footage from the AFI Archive within Spotlight’s preshow entertainment to luxury exhibitors and iconic independent film theatres. The inaugural October preshow will feature stories about the making of the classic thriller North By Northwest as told by the “Master of Suspense” himself, Alfred Hitchcock.
National CineMedia and Screenvision are joining the next phase of Feed our Future, a global cinema ad campaign that shines a light on the United Nations World Food Program’s life-saving work on the frontlines of world hunger. Starting today, the advertisement will be shown on movie screens across the U.S. through November. The Feed our Future campaign is part of a unique partnership between SAWA, the Global Cinema Advertising Association and the WFP, which is the leading humanitarian agency fighting hunger worldwide.