Cinema Advertising

Screenvision’s Front + Center New Channel on Atmosphere

Fri, 07/31/2020 - 11:53 -- Nick Dager

Screenvision Media today announced an advertising sales partnership with Atmosphere, the leading streaming TV service for businesses. Screenvision will feature its own channel, Front + Center, debuting on Atmosphere's platform spanning restaurants and bars nationwide, reaching more than 500,000 daily viewers. Additionally, Screenvision's national, regional and local sales team will be the exclusive seller of Atmosphere's ad inventory across its streaming network.

Leaping Group Cinemas Set to Reopen in Northeast China

Mon, 07/20/2020 - 11:00 -- Nick Dager

ATIF Holdings Limited, which provides business consulting and multimedia services in Asia, today announced that the cinemas of its majority-owned subsidiary, Leaping Group, a leading multimedia and advertising firm in Northeast China, are ready to resume operation. The company added that it expects a strong post-pandemic rebound from its cinema business as China allows theatres to gradually resume operations starting today.

State Farm, Kraft Heinz to Sponsor Screenvision’s Drive-In Network

Thu, 07/16/2020 - 11:51 -- Nick Dager

Screenvision Media has announced that State Farm and Kraft Heinz will be the sole sponsors of its summer drive-in movie series. Screenvision's drive-in advertising network spans 200 theaters, the largest in the country. "Screenvision is fortunate to have approximately two thirds of all US drive-ins in our network," said Katy Loria, Screenvision's chief revenue officer.

CEN Installing Ultraleap Touchless Signage in Ten Cinemas

Tue, 06/30/2020 - 10:07 -- Nick Dager

CEN Media Group and Ultraleap have signed a deal that will see touchless technology signage installed into as many as ten theatres as cinemas reopen and respond to life post-COVID-19. this technology will allow brands to continue to engage with consumers in a safe and responsible way. The companies did not disclose what theatres or locations are involved in the effort.

Tribeca, National Cinemedia Partner on HQ Movie Trivia Night

Thu, 06/25/2020 - 12:02 -- Nick Dager

Last night the popular app HQ Trivia unveiled HQ Movie Trivia Night, a game show for passionate film buffs and families bringing you questions on your favorite motion pictures. Presented by Tribeca in partnership with National CineMedia HQ Movie Trivia night will air live every Wednesday at 9:00 p.m. EDT. Players compete for a $5,000 prize.

Streamlining DCP, KDM Workflows

Mon, 06/15/2020 - 09:30 -- Nick Dager

MetaMedia, Velocity and Pixelogic have formed MVP, a partnership between the three companies to deliver streamlined workflows and reduced cost in relation to the creation and delivery of content direct to theatres around the world. Harnessing the combined capabilities of each partner, MVP aims to improve how digital cinema packages, key delivery messages and cinema advertising are produced and distributed over managed internet connections directly to exhibitors’ screens and dynamic digital lobby displays.

Tags: 
MetaMedia Technologies
Velocity
Pixelogic

Screenvision, Volta Partner on Advertising

Mon, 05/18/2020 - 08:52 -- Nick Dager

Screenvision Media has announced a partnership with Volta, a company that provides 1,300 ad-supported electric vehicle charging stations – and growing – at 400 locations across the United States, including retail, grocery, sport venues and movie theater parking lots. The relationship will enable Screenvision to augment its audience engagement by complementing its existing cinema network with the high-impact reach of on-the-go media.

Screenvision Expands its Exhibitor Portfolio

Wed, 04/22/2020 - 10:08 -- Nick Dager

Screenvision Media today announced the addition of The Lot to the company's dynamically growing theatre portfolio, along with new deals for Studio Movie Grill and Reading International. Concluding a milestone year of double-digit growth, Screenvision Media signed 19 exhibitor partnership deals in 2019, increasing the company's total screen count to more than 15,000 nationwide with eight of the top ten exhibitors in the country.

Tags: 
Screenvision Media

Donna Speciale Appointed to NCM Board of Directors

Tue, 11/05/2019 - 11:46 -- Nick Dager

National CineMedia, the largest cinema advertising network in the U.S., today announced that Donna Speciale has been appointed to its board of directors. A trailblazing advertising executive with extensive experience on both the advertising agency and media network side, Speciale was most recently the president of advertising sales at WarnerMedia where she oversaw advertising revenue for the company’s domestic entertainment, news and kids’ television and digital brands since 2012.

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