Cinema Advertising

NCM Unveils New Data Platform, Partners

Mon, 03/28/2022 - 13:05 -- Nick Dager

National CineMedia today announced the launch of one of the largest data-driven technology platforms for moviegoers, NCMx. The new data, insights, and analytics platform uses the company’s comprehensive knowledge and extensive data about moviegoer behavior to connect brands with custom audiences in theatres as well as on digital screens before and after attending movies. The announcement was made today by Scott Felenstein, NCM’s president, sales, marketing and partnerships, during the company’s upfront presentation for advertisers at Lincoln Center's Walter Reade Theater in New York City.

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Screenvision Promotes Marino, Griffin to Top Revenue Jobs

Wed, 03/16/2022 - 16:52 -- Nick Dager

Screenvision Media has promoted Christine Martino to chief revenue officer, Screenvision Media Entertainment Network, and Gerald Griffin to chief revenue officer, Front + Center Everywhere. As live events return and the cinema industry dramatically recovers, Screenvision has refocused its sales organization to reflect the company's diversified portfolio of inventory that uniquely delivers for advertisers the highly engaged and extremely hard-to-reach audience, both within and beyond cinema.

NCM Partnering with Rad AI to Enhance Brand Recognition

Wed, 02/09/2022 - 11:44 -- Nick Dager

National CineMedia today announced a strategic partnership with Rad Technologies to leverage the power of recommendation and referral with machine learning to drive distribution of advertisers’ messages through targeted social influencer networks. Using Rad’s proprietary artificial intelligence technology, the product identifies the right influencers to connect the brand’s message to moviegoing audiences across the world.

Digital Cinema Media Launches DCM Studio Presents

Mon, 01/17/2022 - 12:36 -- Nick Dager

Digital Cinema Media is launching a new media program dedicated to branded entertainment, longer narratives, and engaging storytelling. Named DCM Studios Presents, the three-to-four-minute in-reel spot will allow brand and agency partners to maximize the uniqueness of the most compelling media environment possible by creating bespoke branded content stories for the big screen, with only a limited number of spaces on offer in 2022.

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