Cinema Advertising

NCM, NuTime Media Partnering to Serve Diverse Audiences

Wed, 11/10/2021 - 09:54 -- Nick Dager

National CineMedia has entered into a new strategic alliance with NuTime Media, a Black-owned media advertising sales representation company with offices in New York and Chicago, to better serve marketers looking to reach African American and Hispanic audiences. As part of this new initiative, NCM has formed two new specialty cinema advertising networks across the U.S. that directly serve these diverse audiences using the power of cinema.

Screenvision Sports Announces Deal with the Boston Celtics

Tue, 11/09/2021 - 09:24 -- Nick Dager

Screenvision Sports today announced a new relationship with the Boston Celtics to serve as the team's exclusive in-venue media sales partner. The deal enables SV Sports to engage national brands via available inventory on the center-hung videoboard at TD Garden, as well as the videoboard at the Portland Expo, home to the Maine Celtics of the NBA G League.

SAWA Launches Hello Big Screen Campaign

Mon, 10/25/2021 - 11:29 -- Nick Dager

As the world slowly emerges from the pandemic, the Screen Advertising World Association today launched a powerful three-minute video and multiple social media campaigns featuring vignettes from some of the world’s most iconic names in the advertising, film, and humanitarian worlds, aimed at raising awareness for the unparalleled power and effectiveness of cinema. SAWA and its members around the world are using cinema, the trade press, and social media platforms such as Facebook, Twitter, Instagram, and YouTube, to reach marketers, moviegoers, and creative and media agencies.

Cineplex Launches Where Escape Begins Campaign

Wed, 09/29/2021 - 11:14 -- Nick Dager

Cineplex is rolling out its new brand campaign today, celebrating the unrivalled escape of the big screen experience. The Where Escape Begins campaign features a powerful and moving cinematic spot that brings to light the many ways a film lover's escape begins at the movies, and lovingly unfolds the collective experience that can only happen in the theatre.

NCM Appoints Ronnie Y. Ng Chief Financial Officer

Tue, 09/28/2021 - 12:30 -- Nick Dager

National CineMedia, has appointed Ronnie Y. Ng as chief financial officer, effective September 27. With 20 years of finance, investment banking, accounting and managerial experience, Ng joins NCM from Allen Media Group, a diversified media and entertainment company, where he was CFO and head of corporate development. At AMG, he led the company’s finance organization and oversaw multiple large-scale acquisitions and the refinancing of its capital structure.

AMC Launches We Make Movies Better Campaign

Thu, 09/09/2021 - 10:26 -- Nick Dager

AMC Theatres today announced an unprecedented more than $25 million national advertising campaign across the United States to remind movie lovers that Hollywood’s stories are enjoyed in their best light – with a seamless, communal, multi-sensory experience – at AMC. The message of the campaign is simple but clear: AMC Theatres. We Make Movies Better. This messaging also will be used in nine European countries by AMC-owned Odeon Cinema Group.

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