PVR Inox has launched a brand campaign called Fresh Dekho, Bada Dekho. The exhibitor sees it as a positive step towards reviving the magic of cinema-going in India. In an era where streaming platforms have gained popularity, this campaign is designed to remind people of the unparalleled experience offered by watching movies on the big screen.
The ticketing and marketing platform BillMe has partnered with NY Cinemas, an exhibitor with 19 screens in Ghazipur, Raebareli and Surendranagar, and plan to bring the multiplex experience to 250 screens across India in the next five years.
Christie is supporting Big Cine Expo 2023 as the event’s official technology partner for the sixth consecutive year. Billed as the only convention and tradeshow for single-screen cinemas, multiplex cinemas, B2B stakeholders of cinema and entertainment in India, Big Cine Expo brings together industry players from across the country and serves as the ideal platform for discovery, collaboration, and networking for the cinema exhibition industry.
The Film Heritage Foundation has announced a special ceremony to present the inaugural lifetime achievement award for cinema projection "to honor film projectionists who have dedicated their lives to showcasing films on the big screen." Shivendra Singh Dungarpur, founder of FHF, said the Mumbai-based foundation will honor three projectionists at the event, to be held on Wednesday at the city's heritage Regal Cinema here. The foundation will screen Kamal Amrohi's 1949 classic Mahal on 35 mm vintage print to celebrate the analog-era legacy of cinema at Regal Cinema, a single-screen theatre.
Cinema halls made a return to north Kashmir after three decades as Lieutenant Governor Manoj Sinha on Saturday inaugurated 100-seat multipurpose film theatres in Baramulla and Handwara.
India’s largest multiplex chain PVR Inox has announced new attractively priced offers for food and beverages at all its cinemas across the country. The announcement aims to enhance the cinematic experience for patrons. Beginning today, moviegoers can purchase food items ranging from hotdogs to burgers, popcorn and sandwiches, beverages and exciting combos starting at just INR99 from Mondays to Thursdays.
In the wake of the pandemic, UFO Moviez India and Qube Cinema Technologies, have announced, subject to necessary approvals, their intention to forge a strategic alliance, proposing two 50:50 joint ventures aimed at bolstering the cinema industry recovery. One joint venture will be focused on the commercial monetization and marketing of the combined cinema advertising inventory, on behalf of UFO and Qube in India, and the other to oversee feature film mastering, localization, and content delivery within India and Nepal.
FutureWorks helped to recreate Delhi’s Uphaar Cinema disaster for the recent Netflix drama Trial by Fire, delivering all previs images for the devastating fire scenes. The seven-part miniseries is a dramatization of the tragic events of June 13, 1997, where a fire caused by ill-maintained equipment during an afternoon screening of the war epic Border resulted in the deaths of 59 people, with a further 103 injured in the resulting stampede. Due to multiple safety violations, many cinema-goers were trapped inside, eventually succumbing to smoke inhalation.
Galalite Screens, India, has taken a step towards reducing its carbon footprint and improving sustainability by investing in an air and water pollution control system in its plant. During the production of Avatar, Galalite’s factory operated around the clock to meet the demand. Following the success of the film, they temporarily closed the plant to undergo significant upgrades.
The Indian special effects company FutureWorks was brought on board by Dharma Productions to work on more than 1,500 shots, including a computer-generated helicopter, for the comedy-drama Selfiee. Directed by Raj Mehta, the film is a remake of the Malayalam film Driving Licence.
