It’s All About the Movies
In his annual address last week to the CinemaCon 2018 opening day audience, John Fithian, president and CEO of the National Association of Theatre Owners, gave a speech laced with familiar, and historically sound, themes: good movies drive people to theatres and good movies need to be seen on the big screen. Yes, there are months when box office numbers are down but those are dramatically offset by months where people of all ages fill the seats for the newest big movie. Yes, there are, and always will be, competition for moviegoers’ time and attention, but nothing will ever replace the big screen experience. Period.