Cineworld Centralizes on AAM Software
Arts Alliance Media announced today that they are significantly extending their technological partnership with the Cineworld Group, one of the world’s largest exhibition companies. Following Cineworld’s recent acquisition of Regal Cinemas in the USA, the exhibitor has decided to automate their scheduling and content management using Screenwriter in Regal Cinemas’ 7,361 screens, and expand Producer’s coverage across Cineworld’s entire portfolio, which includes Picturehouse, Cinema City, Cineworld, and Regal Cinemas. AAM will also provide third line technical support to the new sites.