Barco today announced the first locations for its highly anticipated HDR by Barco premium exhibition high dynamic range technology, launching in select major US cities on September 20 with the release of Paramount Animation's and Hasbro Entertainment’s Transformers One.
Moving Image Technologies today announced that it has received projects from two customers to upgrade their premium large format auditoriums to immersive sound systems.
CJ 4DPlex together with Marvel and The Walt Disney Studios announced today that Deadpool & Wolverine has delivered the greatest opening debut weekend results ever at the domestic box office for its multi-sensory 4DX and 270-degree panoramic ScreenX formats.
Barco today announced an expansion of its long-standing relationship with Omniplex Cinema Group, a renowned leader in theatrical experiences across Ireland and the United Kingdom. As part of the new partnership, Barco will directly equip Omniplex with its complete line-up of Laser by Barco systems, including the award-winning Barco Series 4 Laser family, Laser Light Upgrades for Barco Series 2 that extend the lifetime of older projectors, and Barco media servers for integrated operations. The new deal includes upgrading existing locations to laser and equipping new builds across Omniplex’s theatres to deliver an elevated viewing experience for its audiences.
Cinemark today announced that the opening weekend of Deadpool & Wolverine was the company’s highest-ever domestic opening box office for a film premiering during the busy summer moviegoing season, beating out every other film opening from May through August in the exhibitor’s history. Further, the film marked the biggest opening weekend ever for Cinemark XD, the company’s private-label premium large format, and an all-time high weekend for D-Box motion seats, underscoring demand from fans to see films in the most immersive environment possible.
Cineplex will open three new CJ 4DPlex ScreenX theatres this year throughout Canada. The addition of these new locations will bring the total number of Cineplex’s ScreenX auditoriums to 20, solidifying the company’s position as the leader in this innovative format in Canada. The newest ScreenX auditorium will open at Cineplex Cinemas Coquitlam and VIP in the fall with the other two locations to be announced.
Scope Cinemas will officially launch Sri Lanka’s first Imax theatre at the Havelock City Mall on July 24. The theatre will feature Imax with Laser. It will also have Imax Precision Sound and Imax Immersion by Design seating, with stadium-style seating for clear viewing at every seat.
Muvi Cinemas, the largest exhibitor in Saudi Arabia, today announced that it is installing four new, Imax with Laser systems across some of the biggest commercial centers in the country.
Six years ago, Barco began giving private demos for key creatives and exhibition executives of its high dynamic range projection technology called Lightsteering. Today the Lightsteering line of products includes projectors for exhibitors as well as complimentary technology and software toolkits for studios and post-production professionals. Steering light to specific focal points within each frame, Barco says, produces brighter highlights and deeper darks for rich, brilliant, high-contrast images. This is what enables the patented laser projection technology at the core of the HDR by Barco eco-system to deliver a visual experience that the company says is unlike any other HDR system on the market today. HDR by Barco is expected to be widely available later this year. I recently spoke via email with Anders Ballestad, head of content and studio relations for Barco Cinema to learn more about HDR by Barco and, specifically, about Lighsteering. Here is that conversation.
B&B Theatres has announced that it will open the world’s largest ScreenX auditorium at American Dream in East Rutherford, New Jersey. The move announcement marks a significant expansion of B&B Theatres' footprint in premier entertainment destinations, complementing its successful operation at the iconic Mall of America and signaling its first arrival in New Jersey.
