According to Mark Welton, president of Imax Theatres, the appeal of the premium large format is the impact it has on movies. "We event-asize movies," he said. "People want to shoot their movies in Imax because it means that it's a quality movie. It's a big blockbuster." But the Imax brand's jump into the mainstream film space didn’t happen overnight.
Ocine, Spain’s third-largest cinema exhibition chain, has selected its Christie’s CineLife+ Series cinema projectors to equip its new Ocine Premium Lleida multiplex, which opened earlier this month. This will be Ocine's first fully premium multiplex in Catalonia.
CGV, South Korea’s largest cinema chain, has installed Christie CineLife+ Series CP4455-RGB pure laser projectors and Christie Mystique Cinema software in its flagship ScreenX theatre. The center screen at CGV’s Yeongdeungpo ScreenX Theatre is now powered by dual Christie CP4455-RGB pure laser projectors and Christie Mystique Cinema.
CJ 4DPlex and EVT, owners of Event Cinemas, the largest movie exhibitor in Australia and New Zealand, announced today that they have broadened their partnership to bring more 4DX theatres to Australia. This expanded deal will bring three additional 4DX theatres to the country, with two set to open before Christmas 2024 at Event Cinemas Castle Hill, NSW, and Event Cinemas Innaloo, Western Australia, with a third location opening next year.
GDC Technology Limited announced today that SF Corporation Public Company Limited, Thailand’s premier cinema chain, has launched the country's first movie theatre equipped with DTS Surround Cinema sound systems in all halls. The new SF Cinema Lotus Yala is now open in Yala’s city center.
Dolby Laboratories today announced that Emperor Cinemas will be the first exhibitor in China to adopt the combined Dolby Vision + Dolby Atmos as the premium sight and sound experience of their own auditoriums, starting with its new site in Taikoo Li Sanlitun, one of Beijing’s top commercial districts.
Golden Screen Cinemas Aurum Theatre in The Exchange TRX, Kuala Lumpur has installed Christie RGB laser projectors. This ultra-luxurious multiplex, the largest of its kind in Southeast Asia, sets a new benchmark for cinematic excellence and immersive experiences. The Aurum Theatre at The Exchange TRX is the largest of its kind in Southeast Asia.
The new luxury multiplex situated in One Bangkok, the largest holistically integrated district centrally located in the bustling Thai capital, has installed Christie CineLife+ Series projectors.
Miraj Cinemas, India’s third largest and fastest-growing multiplex chain, has unveiled its first Imax location with the grand reopening of the redesigned Miraj Cinemas Imax Wadala. Featuring Mumbai’s largest Imax screen at 70 feet by 40 feet, and equipped with Imax with Laser technology, the theatre offers an unmatched movie-going experience, starting with the release of Gladiator II.
Galalite Cinema Screens installed its Mirage Series Silver Screens in the newly launched Miraj Cinemas Imax Wadala.
