Alamo First with Sony’s 4K Laser Projectors
Alamo Drafthouse Cinema locations are known for introducing firsts to their customers, and they can add another to the list: the first U.S. installations of Sony’s 4K laser projection systems, installed at the just-opened Alamo Drafthouse Lake Highlands theater in Dallas, Texas. According to the location’s owner and COO, Bill DiGaetano, rolling out the new projectors is right in line with the Alamo Drafthouse approach of putting the customer experience first.