Workflow

EditShare to Open Soho Office

Tue, 06/27/2017 - 12:01 -- Nick Dager

Shared storage and media management systems company EditShare will expand its UK operations with a brand new office opening in London’s Soho district in July. The central London location features full demonstration capabilities of Ultra HD workflows. The facility will also offer professional and business development services, providing the local creative community a place to gain hands-on experience along with expert guidance for building next-generation editorial and VFX workflows.

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EditShare

Sony, Hawk-Eye Partner to Showcase Event Cinema Demo

Wed, 06/21/2017 - 16:12 -- Nick Dager

Sony Digital Cinema 4K and Hawk-Eye Innovations today announced what the companies say is the first full proof of concept of Hawk-Eye’s globally renowned technology outside the world of sports broadcasting. Hawk-Eye’s Smart Production technology is being used to capture the Hackney Empire’s production of Charlie Parker’s Yardbird chamber opera, with a view to demonstrating scalable, cost-effective remote production for arts establishments.

Long Distance Snow Job

Mon, 06/12/2017 - 12:26 -- Nick Dager

For Nissan’s Return of the Snowman spot, visual effects specialists The Embassy in Vancouver banded together with post house Alter Ego in Toronto. The Embassy is well known for its photo-realistic, hard surface VFX work, from creating the digital Iron Man suits for all three films to building massive drop ship hangers for The Hunger Games trilogy. Having worked on countless commercials with Alter Ego, The Embassy made the decision to become part of the creative process for grading, to improve the efficiency and precision of their VFX work and present a consistent preview to their clients.

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FilmLight BaseLight

Why Color Workflows Matter

Fri, 06/09/2017 - 11:05 -- Sarah Priestnall

Designing a precise color workflow during pre-production can save motion picture projects time and money. The larger and more complex the project, the more the potential for savings. Digital imaging technician Francesco Giardello (Pan, Game of Thrones, Ben-Hur, Thor: The Dark World) can accurately be described as a pioneer in the use of the Academy Color Encoding System on-set. He recently designed a set-to-post color workflow using ACES for the movie Life, directed by Daniel Espinosa and starring Jake Gyllenhaal, Rebecca Ferguson and Ryan Reynolds. This space thriller from Sony tells the story of the crew aboard the International Space Station and what happens when they encounter extra-terrestrial life in the form of an organism they name Calvin. On Life, Giardello worked closely with cinematographer Seamus McGarvey ASC BSC. The main cameras used were Arri Alexa 65s although, according to Giardello, several other cameras were also utilized. I spoke with Giardello about the color workflow used on Lif

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ACES

Streamlining the VR Workflow

Tue, 05/16/2017 - 11:27 -- Nick Dager

Extravaganza, a new virtual reality short film satire directed by Ethan Shaftel, leveraged Maxon Cinema 4D software and its CV-VR Cam dedicated plug-in for rendering VR content to streamline the production workflow. The film, which stars Paul Scheer (The League, 30 Rock), John Gemberling (Broad City, Santa Clarita Diet), Will Greenberg (Wrecked), and Annie Tedesco (Bella and the Bulldogs), debuted to positive acclaim at the Tribeca Film Festival’s Immersive Virtual Arcade and will make its European premiere during the Cannes Film Festival May 17-28 at the Marche du Film Next VR program.

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Maxon Cinema 4D
Maxon CV-VR Cam plug-in

Fullscreen Upgrades Workflow

Tue, 05/09/2017 - 12:18 -- Nick Dager

Fullscreen Media is using Facilis TerraBlock shared storage systems to improve collaboration and workflows between its remotely located teams. A global network of content creators and brands focused on creating engaging entertainment across social media channels and its own subscription service, Fullscreen Media creates and supports content over a wide range of platforms and clientele from offices in Los Angeles, New York City, Atlanta, and Chicago.

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Facilis 96TB TerraBlock 24D
Facilis 128TB TerraBlock 24EX server

Firefly Introduces V6 of Digital Dailies, Color Grading Workflow Suite

Wed, 04/05/2017 - 11:59 -- Nick Dager

Firefly Cinema has unveiled V6 of its comprehensive color grading software suite which includes: FirePlay (for playback), FireDay (for digital dailies) and FirePost (for color finishing). Used on hundreds of feature films (La La Land, Planetarium, The History of Love, Belle and Sebastien), FireFly Cinema provides an integrated and production-wide approach to managing color workflows on-set, through dailies and post-production.

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