Event Cinema in Europe to Reach $1 Billion in Annual Business by 2019, New Report Says
IHS Technology and Rentrak followed up their successful 2014 publication, Event Cinema in European Cinemas, with an update that it and the Event Cinema Association presented last month at CineEurope in Barcelona. Event cinema has experienced double-digit annual growth in Europe and the market should reach $1 billion in annual revenue by 2019, the report said.