Event Cinema: A Global Perspective
While consumers are bombarded with a plethora of entertainment options via traditional and alternative distribution platforms, event cinema is a growing trend emerging at movie theaters worldwide. Also known as alternative content, event cinema utilizes movie theaters to broadcast live and prerecorded programming outside of typical Hollywood blockbusters. These unique events offer the opportunity for audiences to come together as a community to view fan-focused content, including sports, opera, musicals, ballet, concerts, TV specials, faith-centered events, red carpet premieres and much more.