Immersive Entertainment

GDC Technology Unveils IAB Upgrade Option for DTS:X

Tue, 10/12/2021 - 11:12 -- Nick Dager

GDC Technology announced today the option to upgrade the award-winning GDC SX-4000 Standalone Integrated Media Block to DTS:X supporting the immersive audio bitstream. This upgrade is designed to support SMPTE’s immersive audio bitstream standard ST 2098-2, which represents a major milestone towards the goal of delivering a single interoperable immersive audio format for theatrical distribution.

Grand Cinemas Installing MX4D in Theatres in Kuwait and Saudi Arabia

Wed, 10/06/2021 - 11:50 -- Nick Dager

Arts Alliance Media today announced that Grand Cinemas will introduce a MediaMation immersive MX4D Motion EFX Theatre to their forthcoming projects in Kuwait and Saudi Arabia which are due to open in 2022. The announcement follows the news earlier this week that AAM is now the sole cinema reseller of MX4D products globally.

AAM to Become Sole Reseller of MediaMation MX4D Technology

Mon, 10/04/2021 - 10:55 -- Nick Dager

Arts Alliance Media has announced an agreement to become the sole cinema reseller of MediaMation MX4D products across all global territories. MMI continues to provide interactive solutions for attractions, cinemas, exhibits, theatres, and real-time physics engines for VR and eSports, with their immersive MX4D Motion EFX seats leading an impressive solution portfolio.

CMX Cinemas Installing D-Box Seating in Five New Locations

Tue, 09/21/2021 - 12:17 -- Nick Dager

CMX Cinemas is installing D-Box haptic seats in five new locations across the United States and will include them in two existing locations that are scheduled for renovation by the end of 2023. This will bring the total number of D-Box haptic seats in CMX Cinemas to nearly 500 and will drive the total number of D-Box screens up to 15.

CJ4DPlex, AmazeVR Partner to Bring Immersive Music Experiences to Cinemas

Mon, 09/13/2021 - 10:51 -- Nick Dager

CJ 4DPlex and AmazeVR have formed a partnership to source the work of leading artists and secure talent to develop innovative immersive music experiences. The goal of this collaboration is to create immersive shows that will be created and distributed for ScreenX showings and movie theaters, particularly those with 4DX.

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