In a webcast on Tuesday the Society of Motion Picture and Television Engineers updated its work on the Interoperable Master Format. Annie Chang, vice president of post-production technology, the Walt Disney Studios, gave the hour-long presentation, which was entitled Interoperable Master Format (IMF) - Application 2 and Beyond.
As the National Association of Broadcasters convention approaches, one topic that seems likely to get a lot of attention is the Interoperable Master Format. The motion picture industry as a whole is starting to coalesce around the concept of relying completely on metadata to carry content through the entire production, post-production and delivery process. In particular, the IMF is steadily gaining traction and, when widely adopted, could serve to streamline workflow and delivery. It can’t happen too soon.
