[Editor’s Note: Robert Berger is part of the creative team that made the acclaimed independent 3D film Charlie Victor Romeo. Here, in an article written exclusively for Digital Cinema Report, he talks about the challenges of making a movie on a tight budget, in particular dealing with DCPs and the value of Archimedia Master Player.]
Few words are as overused by the cinema industry as the word immersive. We at Dolby are perhaps guiltier than most. We’ve used the term in dozens of press releases and marketing materials, most recently when describing Dolby Atmos.
The goal of this article is to educate the industry about challenges that immersive sound presents and to present my arguments as to why the National Association of Theatre Owners’ and Digital Cinema Initiative’s rushed actions have the potential to harm, rather than help, the first release motion picture industry
I write as someone whose adult life has (for the most part) been immersed in holography. It has been a grand passion. Walking into the International Center for Photography in 1975 for the show Holography '75: The First Decade July 3–September 19, 1975, and seeing my first hologram was a mind-blowing experience.
[Editors Note: As has been widely reported, in recent weeks filmmakers Steven Spielberg and Steven Soderbergh have predicted that Hollywood will implode if the major studios continue to invest only in tent-pole movies and endless sequels. In a guest column Russ Collins, artistic director of the Cinetopia Festival, CEO of Ann Arbor’s Michigan Theater and director of the Art House Convergence, takes exception.] Steven Spielberg is a gifted filmmaker whose impact on the art and business of cinema is arguably peerless. Steven Soderbergh is a gifted and important filmmaker. The aesthetic and financial success of both Stevens is unquestioned. However, both of these cinema icons have come out with almost bitter assessments of the future of movies recently. I believe these assessments are wrongheaded. Maybe it’s because the pessimistic assessments come from these two cinema idols that it makes me sad and a little mad.