Exhibition

Velocity Expands its Cinema Lobby Network

Wed, 04/27/2022 - 12:15 -- Nick Dager

Velocity has expanded its exhibitor network as part of its agreement with Screenvision Media to install as many as 1,000 individual theatres with up to 4,000 digital displays. The displays will promote exhibitor offerings and upcoming movies, national, local, and regional advertising, and be connected to the leading programmatic advertising exchanges.

Christie, Lightstorm Collaborate on Avatar 2

Tue, 04/26/2022 - 13:59 -- Nick Dager

In a partnership that spans 16 years Christie Digital Systems and Lightstorm Entertainment, filmmaker James Cameron’s production company, collaborated to bring enhancements to theatrical display capabilities for 3D, high frame rate digital cinema for Avatar and the much-anticipated Avatar 2. Known for his creativity and development of cutting-edge technologies to push the frontier of cinematic storytelling, Cameron used Christie cinema projectors as a key part of realizing his vision.

B&B Theatres Makes GDC Exclusive Digital Cinema Server Provider

Tue, 04/26/2022 - 12:51 -- Nick Dager

B&B Theatres today signed an agreement that makes GDC Technology Limited its exclusive provider of digital cinema servers for the next three years. B&B Theatres is one of the fastest-growing cinema chains in the US adding 144 screens and 11 movie theatres in the last 18 months to become the fifth-largest domestic theatre circuit. B&B Theatres now operates 513 screens at 56 sites in 14 states.

Cinépolis Extends Relationship with Arts Alliance Media

Tue, 04/26/2022 - 12:47 -- Nick Dager

Cinépolis has extended its longstanding relationship with Arts Alliance Media. After employing the combined power of AAM’s Screenwriter Theatre Management System, Producer Circuit Management System, and AdFuser, the Campaign Management Tool designed to revolutionize advertising campaigns, the exhibition giant has agreed to renew their software licenses for another term to ensure circuit-wide centralization, drive operational efficiency, and reach their audiences more effectively.

GDC Upgrading Theatres in Hong Kong and Singapore with DTS:X Sound

Tue, 04/26/2022 - 10:49 -- Nick Dager

GDC Technology Limited has announced that DTS has successfully tested and approved the company’s solution for its media servers to support DTS:X for the new SMPTE’s ST 2098-2 immersive audio bitstream standard. The IAB standard delivers a single interoperable audio format for theatrical distribution. To demonstrate the company’s long-term commitment to enhancing the DTS:X immersive sound installations in cinemas worldwide, all existing DTS:X screens in Hong Kong and Singapore have been upgraded to support DTS:X for IAB. The existing DTS:X screens worldwide will be transitioned to DTS:X for IAB over the next several months.

Sharp NEC Unveils Two New Laser Projectors for Cinema

Tue, 04/26/2022 - 10:46 -- Nick Dager

Sharp NEC Display Solutions today announced the launch of two new modular laser projectors designed to create an engaging viewing experience for audiences across digital cinema. The new NC2003ML and NC2043ML projectors round out the company’s NC2000 Series of modular cinema projection solutions, helping achieve greater operational and organizational efficiencies to deliver the next-level viewing experiences that today’s audiences demand.

Gower Street, Comscore Announce Global Version of Forecast Service

Mon, 04/25/2022 - 15:14 -- Nick Dager

Gower Street Analytics and Comscore Movies today announced the launch of the new, global version of Gower Street’s Forecast service. Global Forecast, developed by Gower Street Analytics in partnership with Comscore Movies, aids the global distribution strategy of studios and is powered by a proprietary theatrical simulation model that generates a realistic forward market view, with film estimates by country, title and day.

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