The consumer purchase data platform Affinity Solutions and National Cinemedia have unveiled a report that the companies say proves a predictive relationship between in-theater movie experiences and elevated consumer spend. The study entitled Economic Impact Study: Moviegoing as an Indicator of Spend analyzed NCM audiences of more than eight million moviegoers per week and their spending habits.
The Chosen Season 3, presented by Fathom Events, opened in theatres across the United States November 18 and, its producers say, was expected to do very well at the box office.
Showcase Cinemas today announced the official opening of its newest theatre, the Showcase Cinema de Lux Hanover Crossing, in Hanover, Massachusetts. Serving the entire South Shore community, the new theatre will open with films including the much-anticipated Black Panther: Wakanda Forever, Lyle, Lyle Crocodile, Black Adam, and She Said.
On Wednesday, November 30, Fathom Events will present the documentary Portrait of The Queen in more than 500 theatres nationwide. Queen Elizabeth ll was the most photographed, the most loved and talked about, spied on, praised, criticized, popular woman on the planet. The film is based on the best-selling book Elisabetta II: Ritrato di Regina by Paola Calvetti
Two Rivers Mall has unveiled the biggest cinema screen in East and Central Africa targeting movie enthusiasts who desire an immersive cinema experience.
The Cinemark Missouri City and XD Theatre has opened in the Fort Bend Town Center in southwest Houston. The 14-screen theatre is the first to showcase a reimagined theatre design, and, the company says, it brings the best in exhibition to Houston moviegoers, with immersive, first-class amenities including two XD auditoriums, all Luxury Lounger recliners and a new look and feel that enhances the customer experience from the minute they walk into the theatre, all the way to the end credits
Nanolumens has received Digital Cinema Initiatives certification for its Engage Series dvLED product.
CJ 4DPlex announced today that Marvel Studios' Black Panther: Wakanda Forever will feature the most ScreenX content ever; the highly anticipated sequel will include more than 60 minutes of exclusive story-enhancing imagery only available in ScreenX. The follow-up to 2018's Black Panther opens nationwide today.
Virgin Mobile is sponsoring a new, interactive, and immersive brand experience called CineGame that is launching exclusively at Odeon cinemas across Ireland. CineGame is a custom branded game played on the big screen by the cinema audience, through their mobile phone as part of the pre-show.
Thailand’s largest exhibition chain, Major Cineplex, has purchased ARHT Media’s Capsule 3D display technology. The deal marks the technology’s first sale in the Asia Pacific region, having rolled out across North America and Europe earlier this year.
