Cinemark has announced that the weekend of July 21 is tracking to be the exhibitor’s best summer weekend box office of all time, as well as one of the highest grossing box office weekends in the company’s history.
Led by the films Barbie and Oppenheimer, this past weekend was expected to see more than $300 million in domestic box office revenue to become the fourth biggest earning weekend in U.S. history. The worldwide box office topped half a billion dollars. Barbie earned roughly $155 million while Oppenheimer grossed approximately $80 million.
Angel Studios’ independent summer hit, Sound of Freedom. has now sold more than 8.9 million tickets in its third week in release, and the film has now earned nearly $125 million in box office revenue.
Strong Technical Services has signed an exclusive technical support partnership with MJR Theatres, the Bloomfield Hills, Michigan -based movie theater chain with 10 locations. STS will support MJR Theatres with its expertise and managed services capabilities.
AMC Theatres today announced it will soon complete its so-called Sightline at AMC pilot test program at select locations in three U.S. markets. The results of this pilot program clarified consumer reaction to seat-based pricing within a movie theatre.
Cinema bosses are predicting the busiest weekend of the year so far, with both Barbie and Oppenheimer hitting the big screen today.
Ever since the first trailer for Barbie dropped, anticipation for Greta Gerwig’s new movie starring Margot Robbie as the infamous Barbie has continued to grow. This is in part thanks to the creative and marketing team behind Barbie, as the Barbiecore aesthetic seems to be taking over the world and there’s pink everywhere. But in addition to all the pink and glamor of Barbie, another highly anticipated movie is coming to theaters the same weekend. Christopher Nolan’s latest movie, Oppenheimer, starring Cillian Murphy as J. Robert Oppenheimer is ready to make an impact.
Alamo Drafthouse Cinema has promoted Michael Kustermann from president to CEO. The board of directors, including former CEO Shelli Taylor and executive chairman Tim League, named Kustermann as CEO following Taylor’s decision to retire. Under Kustermann’s leadership, the company will continue its path for growth and investment in its theatres, unparalleled moviegoing experience, and building out the best team in the exhibition industry. Taylor will remain on the Alamo Drafthouse board of directors.
Christie Digital Systems has signed a multi-year agreement to supply its RGB pure laser projectors to Cineplex Germany. Work is underway to install RGB pure laser projectors as part of the agreement, which will operate until 2026.
The National Association of Theatre Owners is projecting that more than 200,000 moviegoers will attend same-day viewings of Barbie and Oppenheimer at theatres across North America this weekend.
