Sky Cinema has launched its 2024 Christmas advertisement, The Little Girl, which celebrates the joy, power and timeless appeal of festive films. The new spot follows a young girl who finds inspiration – and a little courage – in the romance of Christmas movies to ask a boy to the cinema. The advertisement is part of Sky’s wider Movies Make Christmas campaign, which highlights the power of film to create connection and bring magic to the festive season.
Miraj Cinemas, India’s third largest and fastest-growing multiplex chain, has unveiled its first Imax location with the grand reopening of the redesigned Miraj Cinemas Imax Wadala. Featuring Mumbai’s largest Imax screen at 70 feet by 40 feet, and equipped with Imax with Laser technology, the theatre offers an unmatched movie-going experience, starting with the release of Gladiator II.
Galalite Cinema Screens installed its Mirage Series Silver Screens in the newly launched Miraj Cinemas Imax Wadala.
TGV Cinemas and smart mattress manufacturer Coway Berex have formed a partnership to introduce the bed cinema to theatres in Malaysia.
Variety – The Children’s Charity of Southern California has named Wanda Gierhart Fearing as the honoree for this year’s Annual Heart of Show Business Luncheon. The event will take place on December 12 at the Skirball Cultural Center celebrating her outstanding contributions to the entertainment industry and her commitment to community engagement.
Alamo Drafthouse Cinema has announced changes to its senior leadership team after promoting Dana Pearson to chief financial officer and Alex Shullman to chief product & strategy officer. Current CFO, Matt Vonderahe, is stepping down after four years in the position, but will remain through the end of the year to support the transition.
The 45th American Film Market wrapped up on November 10 in Las Vegas in the U.S. state of Nevada, where China Film Group's China Film Joint Pavilion helped showcase recent achievements in Chinese cinema.
National CineMedia in partnership with Comcast’s Xfinity, CJ 4DPlex, and Regal, today announced the first-ever 4DX ad spot in the U.S. In celebration of Universal Pictures’ new cinematic event Wicked, the industry-leading brands have teamed up to release the Xfinity short film about the making of Wicked, Stay Connected to Your Dreams, in 4DX. The spot combines dynamic on-screen visuals with synchronized motion seats and hyper-realistic environmental effects like bubbles, wind, and lightning to create a magical cinema experience.
Moviegoers in the United Kingdom can unwrap the magic of film this Christmas with a gift from Showcase Cinemas. The nationwide cinema chain is delighted to spread the holiday cheer this festive season, with the perfect gift for any film lover. For every £25 gift card purchase, the buyer will receive a bonus £5 gift card to use for themselves – free of charge.
New Omdia analysis says that the Middle East Northern Africa cinema market is poised for substantial revenue growth, projected to increase from $900 million in 2024 to $1.5 billion by 2029. The Kingdom of Saudi Arabia is expected to play a pivotal role, contributing nearly two-thirds of the region’s cinema revenue by 2029.
