Gower Street Raises 2024 Global Box Office Prediction
Gower Street Analytics has revised its 2024 Global box office projection to $32.3 billion. The announcement comes as the global exhibition industry gathers in Las Vegas for CinemaCon, the official convention of The National Association of Theatre Owners, which runs April 8-11. The revision is a marginal increase on the Gower Street’s original projection of $31.5 billion published in December 2023.