The Totah Theatre is Reborn

Wed, 11/09/2022 - 12:09 -- Nick Dager

One of New Mexico’s oldest movie theatres recently underwent a major renovation and has been given a new lease on life. Opened in 1949 and used as a movie theatre until 1982, the Totah Theatre thereafter was used as a performance theatre. In 2006, the Totah Theatre was converted into a multi-use performance hall. In 2020, San Juan County acquired, and in partnership with the City of Farmington renovated the facility to create a film center for the region.

Movio Launches Cinema EQ Marketing Tool

Wed, 11/09/2022 - 09:58 -- Nick Dager

Movio today announced the launch of its latest software-as-a-service product, Movio Cinema EQ, providing more opportunities for cinemas to improve the way they market movies to moviegoers. With smarter insights, greater automation, and more sophisticated campaigns, the company says EQ takes the guesswork out of targeted marketing, empowering cinemas to enhance their connection with moviegoers, drive guest engagement and increase attendance and spend.

AMC Theatres to Create Zoom Rooms at Some Locations

Tue, 11/08/2022 - 10:31 -- Nick Dager

AMC Theatres and Zoom Video Communications today announced that will turn some AMC locations throughout the United States into Zoom Rooms. As hybrid work has become more commonplace throughout the United States, Zoom Rooms at AMC will enable companies and other entities with decentralized workforces and customer bases to bring people from different markets together at the same time for cohesive virtual and in-person events and meeting experiences.


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