Shaking Up Cinema Advertising

Wed, 01/17/2024 - 11:44 -- Nick Dager

In the UK, a media first, the Royal Air Force has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX format. The spot has been specially adapted into CJ 4DPlex’s 4DX format, which is available across 34 Cineworld cinema sites. The enhanced version of the ad will run in the Gold Spot premium position across all 4DX enabled screens. The non-4DX ad will run simultaneously across the rest of Digital Cinema Media’s estate.

Regal Crown Club Members Get Free Popcorn on Friday

Wed, 01/17/2024 - 11:34 -- Nick Dager

Regal moviegoers can celebrate cinema's most popular snack with a trip to the theatre for National Popcorn Day on January 19. This Friday, Regal Crown Club members receive a free small popcorn with ticket purchase at any of our concession stands across the country. Guests who are not a member of the free RCC program will receive 50 percent off any size classic popcorn purchase.

Cinema Foundation, Fandango Celebrate National Popcorn Day

Mon, 01/15/2024 - 09:13 -- Nick Dager

The Cinema Foundation, in partnership with Fandango, has announced the arrival of National Popcorn Day, coming to a theatre near you on Friday, January 19. The date celebrates the joy of snacking America’s favorite concession at theatres with discounted concession prices, unlimited popcorn refills, free popcorn with the purchase of a drink and other special promotions at participating U.S. theatres.


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