National CineMedia today announced the launch of one of the largest data-driven technology platforms for moviegoers, NCMx. The new data, insights, and analytics platform uses the company’s comprehensive knowledge and extensive data about moviegoer behavior to connect brands with custom audiences in theatres as well as on digital screens before and after attending movies. The announcement was made today by Scott Felenstein, NCM’s president, sales, marketing and partnerships, during the company’s upfront presentation for advertisers at Lincoln Center's Walter Reade Theater in New York City.
India’s two largest move theatre chains – PVR and INOX – have announced that they plan to merge to form one giant entertainment company. Both PVR and INOX are public listed companies engaged in cinema exhibition, related food and beverages and allied activities. "The proposed amalgamation would be in the best interest of the transferee company and the transferor company and their respective shareholders, employees, creditors, and other stakeholders," the companies said in filing the merger plan.
Metropolitan Theatres has opened its latest 10-screen location at Outlets at San Clemente in San Clemente, California.
The WWE and Fathom Events have announced a new agreement that brings WrestleMania, WWE’s biggest event of the year, to movie theatres nationwide. The two-night event will air live on Saturday, April 2 and Sunday, April 3 at 8:00 p.m. ET from AT&T Stadium in Dallas.
Lotus Cinemas, an international and independent film theatre, is set to open on March 25 at Parkside Town Commons in Cary, about 18 miles from Durham, North Carolina. The theatre is a new concept and is the brainchild of Paragon Theatres’ co-CEOs Michael Whalen and Michael Wilson.
CinemaCon, the official convention of NATO, will be held April 25-28, at Caesars Palace in Las Vegas. Teperberg will be presented with this honor at the International Day Luncheon taking place on Monday, April 25.
PVR Cinemas has opened its third multiplex in Jalandhar, Punjab. Strengthening PVR's footprints across key markets, the new six-screen property is equipped with laser projection, the first in the city. The erstwhile single screen Friends cinema, a popular destination for city residents has been revamped with a modern cinematic experience to cater to the discerning audience in the city. With this launch, PVR augments its presence in Jalandhar with 15 screens in three properties.
Boxing returns to Fathom Events when one of the most anticipated fights in recent boxing history comes to movie theatres this April.
Demand from across the theatre and professional AV industries drove strong results in the Tiger Group’s recent auction of exhibition technology from Pacific Theatres. The movie chain, formerly one of North America's largest, filed for Chapter 7 bankruptcy in March 2020 in the wake of COVID-19 lockdowns.
Showplace Cinemas has installed GDC Technology’s SR-1000 Standalone Integrated Media Block with built-in audio processor to playback movies and surround sound at three locations in Indiana. The SR-1000’s built-in cinema audio processor option is designed to reduce the cost associated with booth operations and offer the capability to provide superior sound designed for 5.1 and 7.1 PCM uncompressed surround sound functionality – the purest digital sound not contaminated by compression.