In response to the ongoing turmoil in the cinema business caused by the COVID-19 pandemic, Atom Seating is lowering prices, extending payment times and donating five percent of sales to organizations fighting the virus.
Last August, the Star Cinema Grill in Richmond, Texas, a Houston suburb, was having great success in its premium large format auditorium thanks to having installed the largest Samsung Onyx LED Cinema Screen in North America. It was just the second exhibitor in the country with an Onyx and audiences loved the experience; the theatre was sold out for almost every show. Cut to this August and times have changed dramatically. The United States in general and Texas in particular are still dealing with the worst of the COVID-19 pandemic and the handful of indoor theatres that are open are working under severe restrictions. In response to that, Star Cinema Grill is in the process of opening a drive-in theatre at its Cypress, Texas location
Sena Cinemas, Reykjavik has signed a multi-year agreement with Movio Cinema to better analyze, understand and connect with its cinema audiences. Sena owns and operates Iceland’s largest cinemas including Smarabio equipped with laser projectors for all screens and a Dolby Atmos sound system in the main hall. Smarabio’s fun center hosts an arcade, laser tag, virtual reality games, karaoke, and facilities to accommodate groups of all sizes.
Muvi Cinemas has opened the first Dolby Cinema in the Kingdom of Saudi Arabia at the U-Walk Boulevard, Arabian Centres in Riyadh.
CineXpert, which runs network operation centers and provides theatre management systems is offering free connectivity and service activation to new customers now through the end of the year.
Universal Filmed Entertainment Group, a division of Comcast Corporation, and AMC Entertainment Holdings have announced a multi-year agreement giving AMC exclusive rights to Universal Pictures and Focus Features theatrical releases for at least three weekends or 17 days, after which the studio will have the option to make its titles available across premium video on demand platforms, including through AMC Theatres On Demand.
“It’s like nothing we have ever seen before,” said Graham Spurling, the owner of Movies @ Cinemas, one of Ireland’s largest cinema chains. “The rule book has been ripped apart. But look, we have got to keep positive. We will see good times again.” He’s not the self-proclaimed World’s Greatest Showman for nothing. Full disclosure, I consider him to be my friend.
OwnZones Entertainment Technologies has been named newest member of the Trusted Partner Network, joint venture between the Motion Picture Association and the Content Delivery & Security Association.
South Korean exhibitor Megabox has opened that country’s first Dolby Cinema at its Megabox COEX theatre in southern Seoul.
ATIF Holdings Limited, which provides business consulting and multimedia services in Asia, today announced that the cinemas of its majority-owned subsidiary, Leaping Group, a leading multimedia and advertising firm in Northeast China, are ready to resume operation. The company added that it expects a strong post-pandemic rebound from its cinema business as China allows theatres to gradually resume operations starting today.