Cinema Audience Attention Span Highest of all Video Platforms, Study Shows

Wed, 11/01/2023 - 12:05 -- Nick Dager

New research shows that the cinema audience's attention span is seven times higher than any other video platform. The research was conducted by Lumen, attention specialists who work with media clients to better understand audience attention to advertising. A person's attention span while watching an advertisement on an average video platform is 2.5 seconds, according to attention technology research conducted by Lumen.

White Spark Pictures Launches VR Distribution Concept

Wed, 11/01/2023 - 11:56 -- Nick Dager

The Western Australian independent production company White Spark Pictures has launched a new standalone technology business for its virtual reality distribution concept Surround Sync. Led by COO and managing director Benn Ellard, the new company will be responsible for the delivery of the patent-pending technology to cinemas and other venues around the world, as well as distributing third-party VR films and immersive content.


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