Exhibition

National CineMedia Showing New COVID-19 Vaccine PSA

Mon, 04/12/2021 - 10:56 -- Nick Dager

National CineMedia is now showing the Creative Coalition’s new COVID-19 vaccine PSA in movie theatres around the country. The spot, titled Be There. This Is Your Shot and starring Academy Award-winning actor Morgan Freeman, urges Americans to “Trust science. Get the vaccine.” The PSA was produced in partnership with the National Blue Ribbon Task Force to Stem COVID-19 Vaccine Hesitancy, led by The Creative Coalition and Yale University School of Public Health.

Cinemas Worldwide Fight Back

Wed, 04/07/2021 - 12:01 -- Nick Dager

March offered two major signs of recovery for the beleaguered cinema business, according to the latest report from Gower Street Analytics, London. Firstly, there was the impressive international opening of Godzilla vs Kong; the first global hit since the pandemic began over a year ago. Secondly, the long-awaited re-opening of cinemas in New York City and Los Angeles helped the U.S. Domestic market to achieve the highest grossing month in a year. With the first challenging quarter of 2021 behind us, wrote Gower Street analyst Thomas Beranek, the recovery of the global theatrical market, while still fragile, looks as promising as it has in months.

NCG Cinema Opens 26th Location

Wed, 03/31/2021 - 10:40 -- Nick Dager

NCG Cinema today unveiled their 26th location in the United States, a brand new, eight-screen theatre in Alton, Illinois. The theatre is one of the first new theatres to be constructed and open in the country following the COVID-19 pandemic lockdown. The new NCG Cinema Alton is designed with more than 850 ultra-plush luxury recliners and the Dolby Digital Sound experience.

Imperial Europe’s First THX Ultimate Cinema

Mon, 03/29/2021 - 11:02 -- Nick Dager

THX, Cinionic and Nordisk Film Cinema, today announced their collaboration to launch the first THX Ultimate Cinema in Europe, to be deployed at the Nordisk Film crown jewel, the historic Imperial Theatre in Copenhagen. THX Ultimate Cinema powered by Cinionic Giant Screen provides movie exhibitors with a branded and differentiated premium large format offering which includes laser projection from Cinionic, an immersive audio system, as well as acoustic and performance specifications and an auditorium experience that has been calibrated by THX.

UK Films Dominated European Exports in 2019

Mon, 03/29/2021 - 10:45 -- Nick Dager

The European Audiovisual Observatory, part of the Council of Europe in Strasbourg, has just released an updated edition of the report: The Circulation of European Films in non-national markets – Key figures 2019. The study, authored by Patrizia Simone, film analyst in the Observatory’s department for market information, looks at the volume and theatrical performance of European films in non-national markets, that is, theatrical film exports.

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