Exhibition

Cinionic to Celebrate 100,000 Projector Milestone at CinemaCon 2022

Thu, 03/31/2022 - 15:39 -- Nick Dager

When Cinionic returns to CinemaCon 2022 as an official show sponsor this year, one of the things it will be featuring is the fact that it has installed more than 100,000 projectors worldwide. CinemaCon attendees can also expect a week of special presentations and events at the expanded Cinionic World in the Romans Ballrooms at Caesar’s Palace in Las Vegas.

Milwaukee Wants Historic Theatre Restored

Mon, 03/28/2022 - 16:19 -- Nick Dager

The City of Milwaukee wants someone to restore the historic Villa/Ritz Theatre and re-open the now vacant building as an entertainment venue. “It is our hope that the movie theatre will be a catalytic development,” said Angelique Sharpe, of Havenwoods Neighborhood Partnership, which manages the Villard Avenue Business Improvement District. “We would like to see it continue on with its long tradition of being able to house all kinds of entertainment such as cinema and film, performance, comedy, music, and dance.”

NCM Unveils New Data Platform, Partners

Mon, 03/28/2022 - 13:05 -- Nick Dager

National CineMedia today announced the launch of one of the largest data-driven technology platforms for moviegoers, NCMx. The new data, insights, and analytics platform uses the company’s comprehensive knowledge and extensive data about moviegoer behavior to connect brands with custom audiences in theatres as well as on digital screens before and after attending movies. The announcement was made today by Scott Felenstein, NCM’s president, sales, marketing and partnerships, during the company’s upfront presentation for advertisers at Lincoln Center's Walter Reade Theater in New York City.

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PVR and INOX to Merge

Mon, 03/28/2022 - 11:05 -- Nick Dager

India’s two largest move theatre chains – PVR and INOX – have announced that they plan to merge to form one giant entertainment company. Both PVR and INOX are public listed companies engaged in cinema exhibition, related food and beverages and allied activities. "The proposed amalgamation would be in the best interest of the transferee company and the transferor company and their respective shareholders, employees, creditors, and other stakeholders," the companies said in filing the merger plan.

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