National CineMedia has introduced its newest product offering, Bullseye. The latest addition to its NCMx suite leverages AI-generated creative to deliver hyper-localized messaging at scale. By integrating key signals such as designated market area, geo-targeting, local offers, and audience insights, Bullseye enables advertisers to optimize campaigns with precision across the NCM network.
Emperor Cinemas has selected Christie CineLife+ Series projectors at its newly opened flagship multiplex in Taikoo Li Sanlitun, a vibrant shopping and entertainment hub in Beijing
Barco, the global leader in laser cinema technology, invites cinema operators to find their ideal laser match at CinemaCon 2025. This year, the company is putting its award-winning portfolio of solutions on show to demonstrate that there is a Barco laser solution for every screen. Barco’s immersive exhibition highlights the breadth of Barco’s technology and service capabilities as the leading cinema technology brand, powering over half of the world’s cinemas.
Christie today announced the appointment of Sean James as executive vice president, global sales & service. In this new role, James will lead the sales function and continue to lead the company’s service organization.
Award-winning filmmaker Edgar Wright and the cast of his upcoming Paramount Pictures action-thriller The Running Man, Golden Globe nominee Glen Powell, Academy Award nominee Josh Brolin and two-time Academy Award nominee Colman Domingo will headline CinemaCon’s annual Creative Community Luncheon to be held in the afternoon on Thursday, April 3, in Las Vegas. Later that evening, Powell will be honored as Star of the Year at the Big Screen Achievement Awards Celebration.
At CinemaCon 2025 in Las Vegas, Meyer Sound will introduce Astrya, a new flagship cinema screen channel loudspeaker series that the company says brings unprecedented sonic power and precision to post-production mixing studios and premium cinemas.
The Karnataka High Court has stayed an order directing PVR Inox Cinemas to compensate a Bengaluru man for delaying a movie screening with excessive ads.
The Thrill Seekers Film Season is set to bring back some of the most iconic action films of all time to the big screen, immersing audiences in the action. The partnership was conceived and brokered by OmniGOV at MG OMD and Digital Cinema Media. It will span three-weeks beginning March 12 and will be screened across all Cineworld locations in the UK.
The Odeon Cinemas Group has signed an agreement with Vista Cloud to transition its UK and European circuits to operational excellence, the full Vista Cloud offering.
Xscape Theatres has signed with Showtime Analytics to provide a comprehensive suite of data analytics, digital marketing, and point-of-sale solutions across its six US locations in order to enhance operational efficiency and customer engagement.
